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Ed Cotton on Trends, Should You Care? at PSFK Conference San Francisco 2008

Ed Cotton on Trends, Should You Care? at PSFK Conference San Francisco 2008
Jeff Squires

In this video, Ed Cotton (Influx Insights / BSSP) kicks off the morning explaining why trends and inspiration matter. Approaching the whole idea of his talk from a creative perspective, Ed describes how account planners or other individuals responsible for briefing creative people can package their message up in a way to get them to pay attention.

Covering everything from Burger King’s $190 burger to guerrilla gardeners to cupcakes, Ed helps define what a trend is and how trend insights can help connect an idea and be more interesting that flat reports.

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