Energy Drinks Boom While Our Mortgage, Credit, and Future Bust

While most of us are watching our finances fall apart, energy drink companies are counting their money.  It seems that the recent trend in expensive high end drinks has proven to be recession proof.  The flashy can has quietly dominated the drink market and Mintel reports that the market for energy drinks in the UK is now at almost $5 billion.  A more telling statistic is that the growth rate in the industry has gone up a staggering 400% from 2003.  Some have argued that energy drinks are used by Generation Y where Baby Boomers had used coffee.

[via Brand Strategy]