An interesting data point to take note of- although appliance sales have slowed to a near stand-still, freezer sales are showing a growth rate of 13 percent. Stand alone style freezers have been used traditionally by frugal shoppers to stock up on food as a money saving method and this highlights a growing frugality amongst consumers.
Consumer Reports explains:
Rising food prices could be a factor in the growth of freezer sales. From 2005 to 2008, the overall cost of food for home consumption was projected to climb 4 to 5 percent, according to this Wall Street Journal report. The ever-increasing tab at the checkout line has spurred more Americans to buy in bulk at warehouse clubs such as Costco and Sam’s Club, likely creating a need for more freezer space.