Times Online reports that British Television network, ITV is investing in a new technology that will allow the network to embed advertisements into programming. According to Times Online:
The new technology, which is known as “automatically placed overlay advertising”, uses complex computer algorithms to find clear space, such as blue sky or blank walls, in video footage in which to display logos or messages.
The technology is currently being tested in news footage on the broadcaster’s ITV Local website. The rollout of the technology is currently dependent on the response from the viewing audience.
The cat and mouse game taking place between media networks and viewers continues…
via Times Online
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Katie
Social Bookmarking Service
October 14th, 2008 at 3:44 am
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lauran
Dui
October 15th, 2008 at 12:12 am