menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Jean-Marie Shields on Thoughtful Change at PSFK Conference San Francisco 2008

Jean-Marie Shields on Thoughtful Change at PSFK Conference San Francisco 2008
Jeff Squires

At the PSFK Conference San Francisco 2008, Jean-Marie Shields (Starbucks) explains how the future will embrace brands that connect with consumers by converting ideas into thoughtful change.

Focusing on how brands can be thoughtful, Jean-Marie shares some of the insights learned from studying global culture at Starbucks and spending a lot of time figuring out what’s on peoples mind.  She explains how Starbucks has changed culture in the US and abroad, where they think it is going, and how  Starbucks have dealt with their growing pains.  But ultimately, as Jean-Marie explains, it’s all about the people – sharing and conversing with people.

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth