Comments on: Pic: Evolution of the Pepsi Logo

By: Smile, you’re drinking Pepsi | Boxer Design - SoakitUp™

Smile, you’re drinking Pepsi | Boxer Design - SoakitUp™ — Wed, 29 Apr 2009 14:29:16 +0000

[...] the new Pepsi logo that was unveiled last week and I saw on PSFK. The new designs were based on the following thought process say PepsiCo; Diet Pepsi has a [...]

By: WTF is That

WTF is That — Mon, 23 Mar 2009 11:47:30 +0000

When I first saw this bottle, I immediately thought it was a fake. I spent the next minute looking for the “real” pepsi bottle – all the while thinking what balls by this phony company has to copy pepsi so boldly, even use the same name. After my futile search, I decided to “read” the label fine print, and shockingly found out it was a real Pepsi!

I always liked Pepsi’s branding. It stood out, it was simple, easily recognizable the world over. Coke on the other hand, had to write the whole word, and had those silly polar bears drinking soda. Pepsi had the logo, nothing else was needed, everybody knew what it was – no words required.

Now it looks like I “tried” to draw the Pepsi logo in kindergarten. Not good at all.

I bought the diet coke instead.

By: Refreshment Revamping Roundup - PSFK.com

Refreshment Revamping Roundup - PSFK.com — Wed, 04 Mar 2009 19:12:19 +0000

[...] Co. has lead the way with its massively publicized redesigning across the [...]

By: Marius Budu

Marius Budu — Thu, 19 Feb 2009 18:02:23 +0000

WOW! This is BY FAR one of the worst logos I have ever seen. Considering that this is one of the world’s largest corporations, they REALLY should know better. Awful, really awful…

The symbol is TERRIBLE and the type is worse. It’s sterile and flat and boring and not at all dynamic.

I wonder what this re-branding campaign cost them…

I did however also enjoy the can collection :)

By: The swoosh…now with more wave | little red rider

The swoosh…now with more wave | little red rider — Thu, 12 Feb 2009 06:31:45 +0000

[...] has now distilled what was once a very flowery logo into a swooshy wave. When I first saw this logo a month back my first thought was, “What’s the Obama [...]

By: Pic: Pepsi Logo Redux, Again - PSFK.com

Pic: Pepsi Logo Redux, Again - PSFK.com — Tue, 10 Feb 2009 17:40:24 +0000

[...] Lawrence Yang offers this update to Pepsi’s recently remastered look that we reported on a while back…. A healthy reminder that when you get past the sexy new ads and logo, Pepsi is [...]

By: Eric

Eric — Sat, 24 Jan 2009 18:16:06 +0000

the new cans they just put out are ugly,why spoile a good thig the 70’s annd 80’s desighn was the best and makeing it with real sugar and no corn syrup is the best way ,you don’t need to keep changeing a product when you made it perfect the first time.

By: pengdo's me2DAY

pengdo's me2DAY — Mon, 19 Jan 2009 13:16:27 +0000

펭두잉의 느낌…

Evolution of the Pepsi Logo [via PSFK]…

By: Logotipos de Pepsi | Baud Estudio de Diseño y Branding. Madrid.

Logotipos de Pepsi | Baud Estudio de Diseño y Branding. Madrid. — Thu, 15 Jan 2009 12:03:51 +0000

[...] PSFK han realizado una fotografía que nos muestra toda la trayectoria gráfica y diseño de la marca [...]

By: Business Memes » pepsi-1.png 1163×478 pixels

Business Memes » pepsi-1.png 1163×478 pixels — Tue, 06 Jan 2009 00:57:13 +0000

[...] via http://www.psfk.com/2008/10/pic-evolution-of-the-pepsi-logo.html [...]

By: The evolution of the Pepsi logo | Daniel Pink

The evolution of the Pepsi logo | Daniel Pink — Sat, 27 Dec 2008 16:10:58 +0000

[...] (Via PSFK) [...]

By: New Logos: 2008 in Review | PSFK

New Logos: 2008 in Review | PSFK — Wed, 24 Dec 2008 18:54:19 +0000

[...] adaptations, but there is not an agreed formula for a perfect logo. According to their visitors, the new Pepsi logo was overwhelmingly negative and the new Taca logo was named as one of the [...]

By: Inspire-Media.Net » Blog Archive » Unpacking The “Pepsi 25″ Social Media Rebranding Campaign

Thu, 18 Dec 2008 18:42:08 +0000

[...] you may have seen some posts from several social media influencers (Peter Shankman, Chris Brogan, PSFK, Jason Falls among others) in the marketing and advertising field about Pepsi’s innovative [...]

By: John

John — Fri, 12 Dec 2008 21:12:22 +0000

I was in a Kroger Grocery store today and they had the new Pepsi packaging. It simply jumped off the shelf. The 2 liter was my favorite. Looked amazing against all the clutter. Great Job!

By: Saurabh Garg on The New New Thing » Blog Archive » 2008 Nov 07 - Friday Update

Fri, 07 Nov 2008 12:06:20 +0000

[...] Logo gets a redesign (after 1998). I cant say I am impressed with the new design (pictures of new Pepsi logo design over at PSFK). It is a good looking visual but it is not something that I would consume or associate myself [...]

By: Pepsi and Targeting Influentials « eyecube

Pepsi and Targeting Influentials « eyecube — Tue, 04 Nov 2008 14:29:45 +0000

[...] the campaign. Pepsi certainly did a good job targeting influencers – Chris Brogan, Greg Verdino, PSFK, C.C. Chapman and Rohit Bhargava all received goodies. From there, people like Rob Walker picked [...]

By: Most Popular Articles on PSFK From the Last 7 Days | PSFK - Trends, Ideas & Inspiration

Mon, 03 Nov 2008 18:42:03 +0000

[...] Pic: Evolution of the Pepsi Logo – Jeff Squires [...]

By: Update October 30, 2008 « Clicking and Screaming

Update October 30, 2008 « Clicking and Screaming — Fri, 31 Oct 2008 08:42:59 +0000

[...] social media influencers” in the marketing sphere, including David Armano, Chris Brogan and PSFK, the trends and innovation blog. The package contains empty cans with pepsi cans through the ages – [...]

By: Heavyset » Blog Archive » This Morning’s Cup of Tea - October 30, 2008

Thu, 30 Oct 2008 13:43:43 +0000

[...] PSFK: You’ve probably read plenty about the new Pepsi cans, but nowhere is the evolution laid out so elegantly as at (surprise!) [...]

By: alternatyka

alternatyka — Wed, 29 Oct 2008 14:05:50 +0000

…via PSFK…