The Pop-Down Project is comprised of 500 “pop-downers all over the world” who are bringing pop-up blocking to real-life advertising. Through their blog, the leaders of the movement (which started in France) give instructions on how to order the little red “X” boxes, designed to look just like the click-out boxes in the corner of pop-up windows. Participants are encouraged to stick these pop-down stickers on posters, billboards, vehicles - basically on any advertisements or otherwise unsightly items in the public space that they wish they could control-W out of. Pictures of successful pop-downs are then shared on the blog. Take a look here for more.
[via It's Nice That]
What a cool way to show distaste for some of the most annoying forms of advertising! :) Love the idea…going to check out the site now.
October 6th, 2008 at 2:57 pm