PSFK had a great trip to Minneapolis yesterday and during our meetings with some of the ad agencies there we heard a lot of frustration about the Iconoculture trends service. We left wondering if we should offer an alternative.
If you use the service, we’d love to know what you think of the service, what they get right, what they get wrong, whether the analyst calls are what keep you paying, or the analyst calls are what makes you pull your hair out.
We don’t think that we’d offer a similar service – there’s a lot of content out there for free these days (including on PSFK.com), but agencies seem to be in need of a new type of intelligence service that’s relatively inexpensive. Maybe there’s a way to leverage the reach of PSFK. We dunno. Not thought this through yet.
Feel free to leave thoughts and answers in comments – or direct to me via submit@psfk.com.
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yes! I actually like iconoculture, they package their stuff well. It often is too granular, as much fad as trend but I take it for what it is. It’s another source of inspiration. I miss it as a free-agent planner and consultant now. Like forrester, jupiter, GFK, etc once you leave these agency/client mother ships getting access to any insightful data beyond blog commentary is tough. psfk could fill a huge void and use meta-insight from the posts you already have to provide an even longer view.
go for it piers!
October 1st, 2008 at 11:29 am
I’m a weekly reader of iconoculture and i don’t have such critics about it as some of those people have. I agree with andy that i take iconoculture as what it is, a souurce of (in my case) research. The only thing about iconoculture is the lack of “connectivism”, they could be a little more smart and useful if they link everything not only in their macrotrends, but also in the way they write every article, might be a kind of advise if you want to pursue de same model, i’d like that, but remember connectivity between findings, or it will become a fad feeder.
October 2nd, 2008 at 9:47 am