Comments on: Q: Should PSFK Launch An Iconoculture Style Service For 2009?

By: Diego

Diego — Thu, 02 Oct 2008 14:47:30 +0000

I’m a weekly reader of iconoculture and i don’t have such critics about it as some of those people have. I agree with andy that i take iconoculture as what it is, a souurce of (in my case) research. The only thing about iconoculture is the lack of “connectivism”, they could be a little more smart and useful if they link everything not only in their macrotrends, but also in the way they write every article, might be a kind of advise if you want to pursue de same model, i’d like that, but remember connectivity between findings, or it will become a fad feeder.

By: Andy

Andy — Wed, 01 Oct 2008 16:29:06 +0000

yes! I actually like iconoculture, they package their stuff well. It often is too granular, as much fad as trend but I take it for what it is. It’s another source of inspiration. I miss it as a free-agent planner and consultant now. Like forrester, jupiter, GFK, etc once you leave these agency/client mother ships getting access to any insightful data beyond blog commentary is tough. psfk could fill a huge void and use meta-insight from the posts you already have to provide an even longer view.
go for it piers!