This past week in London’s Trafalgar Square, brothers Stephen and Theodore Spyropoulos of Minimaforms, an experimental architecture and design practice that explore new means of communication, displayed their latest creation inspired by smoke signals.
Taking a cue from Urballoon and TXTual Healing, Memory Cloud is another media arts project that enables individuals to project messages to a crowd via SMS. The idea is actually quite simple, individuals send short text messages to a certain number which are then grafted onto plumes of artificially created smoke.
According to the artists:
Memory Cloud creates a dynamic hybrid space that will project personal statements as part of an evolving text, animating the built environment through conversation. The method of textual inscription works with light as virtual ink that perceptually writes and erases through a cinematic interplay with the external environment. Memory Cloud aims to motivate social interaction through the construction of an environment that is given form through a collective act of writing space.
Minimaform’s captured the messages, and they can all be viewed on their website. Highlights include:
“Come home soon dad. Luv Anaya.”
“Eat more Vegatables”
“My dreams have gone up in smoke”
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