Comments on: Starbucks Shared Planet

By: Youth and Social Causes 04 Feb 09 | mobileYouth - youth marketing mobile culture research

Wed, 04 Feb 2009 09:19:20 +0000

[...] using mobiles to share stories in an Indian village (Vodafone|Receiver) * Starbucks Shared Planet (PSFK) * Pepsi Ups Its Online Eco Efforts (Brandweek) * Eco-Friendly Status Seekers – The Dark Greens [...]

By: Social Media Summary - 11/10/08 - Undercurrents

Social Media Summary - 11/10/08 - Undercurrents — Mon, 10 Nov 2008 22:59:04 +0000

[...] Starbucks Shared Planet is a new site aimed at promoting corporate responsibility and environmental stewardship. This is a great example of a company being directly inspired by consumers to be more transparent about its operations. Michelle Gass, the senior vice president of the company, even outlined specific goals the company hopes to achieve by 2015. By inviting customers to suggest ways for the company to become a better community leader, Starbucks is really investing in long-term relationships with them. [...]

By: Starbucks goes further in social responsibility « Greenfluencer

Starbucks goes further in social responsibility « Greenfluencer — Tue, 04 Nov 2008 23:45:23 +0000

[...] awareness, the company announced its new Shared Planet program recently. According to PSFK, Starbucks senior vice president Michelle Gass posted on her blog the following goals the company [...]

By: » Starbucks Shared Planet | PSFK - Trends, Ideas & Inspiration

» Starbucks Shared Planet | PSFK - Trends, Ideas & Inspiration — Fri, 31 Oct 2008 15:53:42 +0000

[...] Indeed, their store on every corner philosophy has raised protests against the perceived cookie cutter culture they are propagating, as well as potential harm to small businesses in the community . Starbucks Shared Planet | PSFK – Trends, Ideas & Inspiration [...]