menu

‘Music is Okay?!’: Interview with Oke Göttlich from Finetunes

‘Music is Okay?!’: Interview with Oke Göttlich from Finetunes
technology
Matthias Weber
  • 14 november 2008

Our new event series checkdisout for PSFK readers in Germany takes place next Week, November 20 in Hamburg. Tickets for the premiere ‘Music is Okay?!‘ are almost sold out, so be quick if you want to be part of an insightful evening about digital music culture.

In this second interview in our series with the panelists we spoke with Oke Göttlich, General Manager at Finetunes. We recently wrote about Finetunes’ legal move against Last.fm’s un-licensed usage of various artists in Finetunes roster.

For more than four years, finetunes has been a pioneer in creating opportunities for independent labels in the digital music markets. Initially focused on providing digital solutions for the German independent labels, the Hamburg-based company now represents more than 1,000 record labels from around the world and has a network of satellite offices in London, Paris, Montreal, Tokyo and Barcelona.

Oke, when we invited panelists for checkdisout, we asked everyone for a quote. Yours was: “Music is okay, as long as it sounds good and somebody is paying the work of the artists.” Could you explain a bit more?

The vast majority used in the internet is for free. This is nice for the consumers and the reason for the fact that we never had more usage of music then today. But: If we want to keep quality and creativity alive, we as consumers/lovers/customers need to find ways of using music wherever the quality and service is top-notch and we are able to secure the artists to make a living from what service they are offering us: enjoyable times!

It seems the music industry is still mourning over sales numbers and the demise of the industry. What opportunities to innovate, build new products and concepts in this field do you see?

Break down the walls of burocracy and formalism! In Germany we are facing strange rules regarding usage of music in the internet. We need to define proper and pragmatic laws and monetisation models which enable everyone to use/share/listen the music he/she loves – in a legal surrounding. Lets take the good moments of all illegal sources and lets try to make them legal.

What are the most interesting concepts and products in the field of digital music from your perspective at the moment?

Connecting discovery/listening and purchasing of music. This impulse is needed as a good and proper introduction to the flood of music which is released week by week. Maybe a push option of certain services would be a nice gimmick.

Some last words to the Majors?

Make the best out of your money – as long as you are able to earn it!

Thanks, Oke!

Trending

Turn Food Scraps Into Fertilizer In 24 Hours

Food
Travel Today

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food Today

Machine Printer Uses Coffee Drips To Create Intricate Portraits

The Coffee Drop Printer uses a large canvas to design these unique images

Trending

Get PSFK's Related Report: Future of Automotive

See All
USA Today

Twitter-Powered Metronome Measures The Tempo Of Austin

The installation is designed to swing faster as more tweet come in

Related Expert

Bobby C. Martin

Designer & Educator

Design & Architecture Today

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Today

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

Syndicated Today

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs Yesterday

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Retail Today

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Today

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Today

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Today

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Automotive Today

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play Today

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

No search results found.