All-in-One Devices Going Mainstream, Angering Elitists

All-in-One Devices Going Mainstream, Angering Elitists
Allison Mooney
  • 4 november 2008

Recently, Valleywag posited that the “iPhone’s image is being tarnished by poor people.” Snarkiness aside, they are basing this on some interesting facts:

“The strongest growth in users is coming from those earning less than the median household income, particularly since the launch of the iPhone 3G.” So says a report from ComScore, which concludes that “lower-income mobile subscribers are increasingly turning to their mobile devices to access the Internet, email and their music collections.”

From Gizmodo:

According to the surveys, iPhone purchases grew the fastest among consumers with an annual household income range of $25,000 to $50,000 (which is about what elitists such as myself spend at the App Store every month). This represents a growth rate of 48%, compared to 16% among people with incomes of $100,000 or more. Unsurprisingly, the rapid iPhone growth coincided with the day Apple slashed the price by 50%, and introduced the App Store.

That said, the iPhone crowd is still dominated by affluent males between the ages of 18 and 35. Nevertheless, the shift suggests smartphones are becoming a mainstream product, said ComScore Mobile analyst Jen Wu.

As we just mentioned, smartphones are replacing laptops around the world as we move towards the “all-in-one” device. You see this everywhere from developing nations to housing developments. It makes total sense, for as expensive as an iPhone is, it’s significantly cheaper than a MacBook. Many people just need the basics: web-browsing and email. Portable music? Your iPhone has you covered. And since everyone needs a cell phone to stay in touch anyway, why not combine them into one affordable package?

The question is: will this ruin the caché of the iPhone? Perhaps Apple would be smart to create high-end versions to cater to luxury consumers. The iPhone Air? iPhone Nano? After all, high-rollers need a way to set themselves apart from the hoi polloi. What about versions from Prada, Gucci and Tiffany? Maybe then it could finally catch on in Japan.

[via Valleywag and Gizmodo]


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Benedetta Piantella

Sustainable Solutions

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 17, 2016

Home Depot Green Energy Expert: Americans Are Taking Control Of Their Power Use

Green tech expert Jennifer Tuohy discusses new home energy tech and developments for renewables in the US

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.