Can TV 2.0 Bring Consumers Back To Advertisers?

Multi-tasking: The practice has invaded nearly every aspect of our lives. Telephones have turned into extensions of our offices and entertainment platforms, computers find us shoes online and keep our music libraries organized, and radios, well, they’re only on if we’re driving to the grocery store. So how on earth are marketers and advertisers supposed to find us, then keep us from fluttering from our phones to our laptops while watching TV when their very expensive advertisements hit the media outlets?

MTV Digital’s Senior VP, Dan Hart thinks TV 2.0 needs to address the interaction between viewers and programs with something he calls “The Layer Cake”. That involves ideas like instant messaging with live TV, user-generated video-phone programming, and on-air Twitter-esque video blogging.

Does this mean couch potatoes could become cool?

YPulse – Engaging Viewers Through Multiple Screens