Brand strategy and design firm Brand Image has come up with an innovative concept geared towards ridding ourselves of our nasty plastic water bottle habit. 100% renewable & made from recycled paper, the bottle can hold a variety of liquids and easily decomposes once disposed of. While it doesn’t seem you can reuse the bottle more than 2 or 3 times, how often do we really save plastic bottles for more than a few uses anyway?
The only question is whether the idea will really catch on with beverage makers…will consumers mind bottles that aren’t transparent?
[via DVICE]
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nice idea, but sadly too reminiscent of cardboard hospital bedpans for me…not an attractive brand association.
Good call given the recent scares around re-using plastic bottles and dioxins though
d
November 27th, 2008 at 11:31 am
It’s a start on a paper path, as is with all first off innovations it looks like it needs a little work. “will consumers mind bottles that aren’t transparent?”.. possibly only the consumers who know to look for ethical transparency in a product vs the packaging.
November 29th, 2008 at 9:01 pm
“Easily decomposes once disposed of”? On the ground, maybe, but that’s not where we want to leave these bottles. Buried in the top layer of a landfill these bottles will decompose anaerobically and generate methane, like other organic materials: bad news for the environment. Buried deep, paper bottles may not decompose at all, just like newspapers buried forty years ago. The bottles would biodegrade aerobically in a well-run commercial composting operation, but these facilities are usually open only to yard waste.
December 4th, 2008 at 10:36 am