Feedburner was one of the pioneers in web 2.0 services. They created an easy to use RSS system that could handle the growing volume of blogs and allow authors to republish their feeds in a variety of friendly and optimized ways. Google purchased Feedburner in 2007 and after a year of planning has decided to merge the service into Google Feeds. The move is an obvious attempt to monetize the feeds through the AdSense service. An email to users says:
We’re contacting you to let you know that we’ll be migrating your FeedBurner account xxx to your Google Account xxx@gmail.com on 11/13/2008 .
Please rest assured, this change won’t disrupt your current feeds service. As part of this migration, all of your existing FeedBurner feeds will automatically redirect to Google feeds. You won’t lose any of your current subscribers in the process nor will this affect any email subscriptions.
All of your feeds will be moved to your new account and an initial batch of your most recent 30 days’ traffic stats will also be added. Your entire history, should it go beyond 30 days, will be added at a future date.
Once a part of the new Google FeedBurner systems, you’ll immediately be able to take advantage of our AdSense for feeds product. AdSense for feeds helps you monetize your feeds by delivering ads that are relevant to your content and your readers. Once migrated, you can start using AdSense by following these directions: https://www.google.com/adsense/support/bin/answer.py?answer=99647 .
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