Comments on: Making Second Hand Fashionable http://www.psfk.com/2008/11/making-second-hand-fashionable.html Ideas & Trends Wed, 25 Nov 2009 01:14:19 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Brendan Hurley http://www.psfk.com/2008/11/making-second-hand-fashionable.html/comment-page-1#comment-206173 Brendan Hurley Tue, 04 Nov 2008 14:24:32 +0000 http://www.psfk.com/?p=17404#comment-206173 Dan, Thank you for including us in your posting about the Walker column in the NY Times Mag. The Fashion of Goodwill concept here in DC has really launched a major shift in perceptions of Goodwill Stores, generating a measurable increase in both traffic and sales. The blog converts 7.6% of its readers and the virtual fashion show 15% of its viewers into online Goodwill shoppers. The campaign has enabled Goodwill to not only engage a new population of shoppers, but also generate more money to fund our job training programs. In today's economy, Goodwill's mission is more critical than it has been in 80 years. Brendan Hurley VP, Marketing Goodwill of Greater Washington Dan, Thank you for including us in your posting about the Walker column in the NY Times Mag. The Fashion of Goodwill concept here in DC has really launched a major shift in perceptions of Goodwill Stores, generating a measurable increase in both traffic and sales. The blog converts 7.6% of its readers and the virtual fashion show 15% of its viewers into online Goodwill shoppers. The campaign has enabled Goodwill to not only engage a new population of shoppers, but also generate more money to fund our job training programs. In today’s economy, Goodwill’s mission is more critical than it has been in 80 years.

Brendan Hurley
VP, Marketing
Goodwill of Greater Washington

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