Comments on: Motrin: How Not to Make a Video Viral

By: Social Media: Waste of Time, Waste of Money, Kills Campaigns? « Francis Anderson

Wed, 19 Nov 2008 03:36:55 +0000

[...] as fashion accessories, or because it “totally makes me look like an official mom.” Motrin: How Not to Make a Video Viral Pain reliever Motrin recently sparked a firestorm of controversy over an advertisement which [...]

By: links for 2008-11-18 « Francis Anderson

links for 2008-11-18 « Francis Anderson — Wed, 19 Nov 2008 01:02:18 +0000

[...] Motrin: How Not to Make a Video Viral Pain reliever Motrin recently sparked a firestorm of controversy over an advertisement which attempted to be humorous, sympathetic and perhaps edgy but ended up insulting the very consumer group they were targeting. The offending video portrayed the practice of carrying a baby in a sling as an uncomfortable fashion statement, something that makes a mother look more “official”. The ad copy also implies that such baby carrying causes back and neck pain – which Motrin will help alleviate. [...]

By: MBB

MBB — Mon, 17 Nov 2008 21:14:07 +0000

Is there no where that we can see the video? Would be a great example of how not to do something and would be brilliant for a presentation I am doing at the mo. C’mon Dan… you must have it somewhere!

By: Motrin: How Not to Make a Video Viral | The Business For Geeks Blog

Motrin: How Not to Make a Video Viral | The Business For Geeks Blog — Mon, 17 Nov 2008 20:11:21 +0000

[...] Excerpt from: Motrin: How Not to Make a Video Viral [...]

By: Motrin: How Not to Make a Video Viral | The Business For Geeks Blog

Motrin: How Not to Make a Video Viral | The Business For Geeks Blog — Mon, 17 Nov 2008 20:10:43 +0000

[...] Read the original post: Motrin: How Not to Make a Video Viral [...]