Colgate’s answer to product innovation is more flavor particles. They keep thinking that they’ll improve their product by adding more.
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November 26, 2008
Colgate’s answer to product innovation is more flavor particles. They keep thinking that they’ll improve their product by adding more.
Inspiration to make things better.
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All well and good sir, but do we know the sales figures?
People are collectively stupid. Any pop chart in the world proves this.
November 26th, 2008 at 10:37 am
What I need is a cartridge that I install in my mouth that slow releases a cleansing microbial agent that eats the plaque and any foreign mater from my teeth at least twice a day. In essence we need the “Colgate Parasite.” Name needs some work!
November 26th, 2008 at 1:14 pm
Colgate couldn’t care less about innovating. The strategy at play here is simply to take up as much shelf space as possible. I usually notice this more in the soda aisle–no one really thinks Cool Ranch BBQ Vanilla Pepsi is innovative (or digestible). It’s just there to cock block competitors.
And that’s the tragedy here. For every extra slot of shelf space eaten by the Big Guys and their N+1 variations, someone with thoughtful intent or creative ideas gets squeezed out.
November 27th, 2008 at 12:39 am
In the book Brand Warfare it mentions how whenever toothpaste sales begin to decline, their strategy is indeed just to release a new flavor.
November 27th, 2008 at 4:58 am
“Colgate Parasite.” Name needs some work! - NO it’s absolutely perfect for the collectively stupid people who go to the super-market. For those who don’t it’s great to hear Col’s gate is putting up more and more useless items to defend the space that less and less people are looking at.
November 29th, 2008 at 9:49 pm
Have any of you actually used the colgate with breath strips in it? It’s really good toothpaste. Who said that Colgate has to be innovative? Can’t they just recognize that people like something and then add more of it? If toll house put out a version of their ready to bake cookies with twice as many chips would you complain about them as well? Sometimes the solution is something radically new and sometimes its just making the old thing a bit better. Afterall we are talking about toothpaste here. Innovation stopped somewhere around the introduction of Tarter Control.
December 3rd, 2008 at 8:40 pm
sorry quick correction:
innovation ended with mentadent.
December 3rd, 2008 at 8:45 pm