Fast on the heels of what many are heralding as the most successful presidential campaign ever staged, folks everywhere are hoping to be the first to uncover the valuable lessons that made this historic election possible. Those in the marketing industry choose to look at the Obama campaign from the perspective of “effective sales pitch to the entire nation,” able to cross all demographics with a single message. However, maybe this is view is too narrow and fails to see the broader implications as we move forward.
To that end, Gawker offers five realistic takeaways that paint a bigger picture of our country:
1. Facebook doesn’t mean shit – Social networking is still emerging as a tool. Online activity still doesn’t guarantee real life action.
2. TV is still king – The internet continues to grow, particularly as a communication tool, but TV is ubiquitous and still the best method for reaching the widest audience.
3. The candidates matter – Likable equals electable, no matter who you are.
4. Elections ride the swinging pendulum – In light of the past eight years, America was ready for a change.
5. Campaign tactics are always evaluated in retrospect because the media has no idea what it’s talking about, mostly – Until the public’s reaction can be gaged, it’s all pure speculation.
[via Gawker]
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