Comments on: The Branding of Strangers http://www.psfk.com/2008/11/the-branding-of-strangers.html Ideas & Trends Wed, 25 Nov 2009 05:15:58 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: university of maryland | NBA.COM http://www.psfk.com/2008/11/the-branding-of-strangers.html/comment-page-1#comment-234419 university of maryland | NBA.COM Sun, 30 Nov 2008 08:28:10 +0000 http://www.psfk.com/?p=18557#comment-234419 [...] The Branding of Strangers Rob Walker over at the NY Times calls attention to an interesting study conducted at the University of Maryland recently, tracking what is being called “incidental brand-consumer encounters.” Essentially, the research was meant to determine what kind of effect, if any, brands have on us … [...] [...] The Branding of Strangers Rob Walker over at the NY Times calls attention to an interesting study conducted at the University of Maryland recently, tracking what is being called “incidental brand-consumer encounters.” Essentially, the research was meant to determine what kind of effect, if any, brands have on us … [...]

]]> By: Poster Printing | PrintPlace.com http://www.psfk.com/2008/11/the-branding-of-strangers.html/comment-page-1#comment-230930 Poster Printing | PrintPlace.com Fri, 28 Nov 2008 03:52:52 +0000 http://www.psfk.com/?p=18557#comment-230930 What an interesting study. It is amazing how much we are influenced without even being aware! It makes a strong argument for that advertising business – The Walking Billboards. When I first saw the picture I thought it was hilarious, but after reading your article it makes sense. Why not push the envelope like that? I think the medium of two people walking around could have some interesting ad messages. You know, make fun of the medium a little while also pushing your brand. Maybe a “We lost a bet and have to walk around with this sign about XYZ, Inc.” Going back to the study, I would be curious as to how many people were in the study and how people may respond to other brands. What about the sex appeal angle: see how males respond to branding when attractive females are carrying particular brands. I think the other aspect of this study that strikes me is the fact that print advertising is still such a powerful advertising medium. Those guys walking around with ads are a perfect example. With all the amazing digital mediums for advertising, print ads will still be around for a long time. What an interesting study. It is amazing how much we are influenced without even being aware! It makes a strong argument for that advertising business – The Walking Billboards. When I first saw the picture I thought it was hilarious, but after reading your article it makes sense.

Why not push the envelope like that? I think the medium of two people walking around could have some interesting ad messages. You know, make fun of the medium a little while also pushing your brand. Maybe a “We lost a bet and have to walk around with this sign about XYZ, Inc.”

Going back to the study, I would be curious as to how many people were in the study and how people may respond to other brands. What about the sex appeal angle: see how males respond to branding when attractive females are carrying particular brands.

I think the other aspect of this study that strikes me is the fact that print advertising is still such a powerful advertising medium. Those guys walking around with ads are a perfect example. With all the amazing digital mediums for advertising, print ads will still be around for a long time.

]]> By: Reader » The Branding of Strangers http://www.psfk.com/2008/11/the-branding-of-strangers.html/comment-page-1#comment-228820 Reader » The Branding of Strangers Tue, 25 Nov 2008 21:21:14 +0000 http://www.psfk.com/?p=18557#comment-228820 [...] Scott Lachut for PSFK, 2008. | Permalink | Comments | Add to [...] [...] Scott Lachut for PSFK, 2008. | Permalink | Comments | Add to [...]

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