The Faces of Crowdsourcing

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fACES of crowdsourcing

Long time user of crowdsourcing marketplace Mechanical Turk Andy Baio decided he wanted to know more about the people using the service. In particular, he wanted to answer two questions: what do these people look like, and how much does it cost for someone to reveal their face?

Baio submitted the request and for a maximum price of 50 US cents he got a number of responses which he displayed in the image above. He says:

I started the task at $.05, but only two people responded in the first 24 hours. (And one of those was Joshua Schachter, who I’d told about the project.) Clearly, that was too low, so I increased it to $.25, receiving only eight submissions in 48 hours. (For reference, all 500 of my Girl Talk tasks were done in about an hour.) Increasing it to $.50 got me 20 more submissions in about 48 hours, after which it started to drop off quickly. I wasn’t about to give dollar bills to random people for their photos, so I ended the experiment there. People aren’t willing to give up their anonymity for cheap.

The final results: 30 people total — 10 women, 20 men. Almost all were white, mostly in their 20s and 30s. 21 said they turked for money, 9 for fun or boredom.

Andy Baio

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