The Idea Conference 2008 Reviewed

The Idea Conference 2008 Reviewed
Christine Huang
  • 5 november 2008

Jason Anello of Yahoo! spoke about how his team embraced ‘experimental marketing’ with the Purple Pedals Project and the Ybike. The goal was to use Yahoo! as a platform to document the places and experiences people had while riding special bikes that Yahoo! customized with GPS units and cameras. The bikes have been sent to places around the world. Jason summed up 5 lessons that the Ybike project has produced that could be applied to choosing how to establish a project like Purple Pedals:

1. Do it or Lose it- there might only be one chance to take advantage of an opportunity
2. Don’t be scared to fail.
3. Learn something- build in a learning component
4. Make it part of something bigger- is there another initiative that is complimentary
5. Put it on steroids- is there an opportunity to go national, international

Nicholas Negroponte, the founder and chairman of One Laptop Per Child talked about how the project evolved and where it is today. Nicholas spoke about how the goal of each child owning a laptop was taking shape in way he didn’t earlier predict. In response to a question about what unexpected thing has he learned from the project so far, Nicholas spoke about the intense competition from other manufacturers to offer a laptop at a cheaper price than his. OLPC first saw the competition as a threat but has since welcomed other companies who are working on similar products. The company even released images of it’s next generation model on the internet this past spring as an incentive for others to copy. Since the real goal is for children to have access to the technology, Nicholas sees this as a way for other companies to help get it accomplished faster.
One Laptop Per Child is again offering a buy one give one program this year. Starting on November 17th for every laptop bought, another will be sent to a child in need. This year the program will be handled through Amazon.

Ian Yolles, the Head of Marketing for NAU spoke about the clothing company’s rise, fall, and recent rebirth. Ian spoke about the NAU design philosophy which in a broader context summed up where other speakers throughout the day thought innovation in business was taking place. Ian spoke of three attributes all of their products aimed to have:
In many ways NAU’s story merged together many of the topics covered throughout the day. The company has continued a commitment to giving by allowing customers to chose a social/environmental organization where 2% of their sale will be donated to. NAU established a code of conduct section on their site with details the company’s employment policies, supplier relationships, and environmental initiatives in a very transparent way.

The Idea Conference 2008


Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Today

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates


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Automotive Today

Bike-Share Program Helps Students Save Money And Get To Class On Time

Zipcar and Zagster are creating sponsored programs across 500 U.S. college campuses

Technology Today

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

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Advertising Today

Lancôme’s Newest Campaign Stars A Domestic Abuse Survivor

Rosie Batty is the new face of the Love Your Age series, and is using the platform to bring awareness to a prevalent and deadly problem

Travel Today

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

Fitness / Sport Today

Shoe-Worn Device Helps Kids Perfect Their Soccer Kick

A new wearable helps youth players improve their placement skills and technique


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Today

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Gaming Today

Architecture Firm Turns Their Digital Portfolio Into An 8-Bit Game

Bjarke Ingels Group is exploring the possibilities of user interactivity in web design

Syndicated Yesterday

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Yesterday

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

Travel Yesterday

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Augmented / Virtual Reality Yesterday

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content


Future Of Work
Cultivating The Next Generation Of Leaders

Culture Yesterday

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Mobile Yesterday

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

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