The Idea Conference 2008 Reviewed

The Idea Conference 2008 Reviewed
Christine Huang
  • 5 november 2008

Jason Anello of Yahoo! spoke about how his team embraced ‘experimental marketing’ with the Purple Pedals Project and the Ybike. The goal was to use Yahoo! as a platform to document the places and experiences people had while riding special bikes that Yahoo! customized with GPS units and cameras. The bikes have been sent to places around the world. Jason summed up 5 lessons that the Ybike project has produced that could be applied to choosing how to establish a project like Purple Pedals:

1. Do it or Lose it- there might only be one chance to take advantage of an opportunity
2. Don’t be scared to fail.
3. Learn something- build in a learning component
4. Make it part of something bigger- is there another initiative that is complimentary
5. Put it on steroids- is there an opportunity to go national, international

Nicholas Negroponte, the founder and chairman of One Laptop Per Child talked about how the project evolved and where it is today. Nicholas spoke about how the goal of each child owning a laptop was taking shape in way he didn’t earlier predict. In response to a question about what unexpected thing has he learned from the project so far, Nicholas spoke about the intense competition from other manufacturers to offer a laptop at a cheaper price than his. OLPC first saw the competition as a threat but has since welcomed other companies who are working on similar products. The company even released images of it’s next generation model on the internet this past spring as an incentive for others to copy. Since the real goal is for children to have access to the technology, Nicholas sees this as a way for other companies to help get it accomplished faster.
One Laptop Per Child is again offering a buy one give one program this year. Starting on November 17th for every laptop bought, another will be sent to a child in need. This year the program will be handled through Amazon.

Ian Yolles, the Head of Marketing for NAU spoke about the clothing company’s rise, fall, and recent rebirth. Ian spoke about the NAU design philosophy which in a broader context summed up where other speakers throughout the day thought innovation in business was taking place. Ian spoke of three attributes all of their products aimed to have:
In many ways NAU’s story merged together many of the topics covered throughout the day. The company has continued a commitment to giving by allowing customers to chose a social/environmental organization where 2% of their sale will be donated to. NAU established a code of conduct section on their site with details the company’s employment policies, supplier relationships, and environmental initiatives in a very transparent way.

The Idea Conference 2008


Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines


Get PSFK's Related Report: Future of Retail 2017

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells


Future Of Work
Cultivating The Next Generation Of Leaders

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play Yesterday

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Travel december 1, 2016

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.