The Idea Conference 2008 Reviewed

The Idea Conference 2008 Reviewed
Christine Huang
  • 5 november 2008

Jason Anello of Yahoo! spoke about how his team embraced ‘experimental marketing’ with the Purple Pedals Project and the Ybike. The goal was to use Yahoo! as a platform to document the places and experiences people had while riding special bikes that Yahoo! customized with GPS units and cameras. The bikes have been sent to places around the world. Jason summed up 5 lessons that the Ybike project has produced that could be applied to choosing how to establish a project like Purple Pedals:

1. Do it or Lose it- there might only be one chance to take advantage of an opportunity
2. Don’t be scared to fail.
3. Learn something- build in a learning component
4. Make it part of something bigger- is there another initiative that is complimentary
5. Put it on steroids- is there an opportunity to go national, international

Nicholas Negroponte, the founder and chairman of One Laptop Per Child talked about how the project evolved and where it is today. Nicholas spoke about how the goal of each child owning a laptop was taking shape in way he didn’t earlier predict. In response to a question about what unexpected thing has he learned from the project so far, Nicholas spoke about the intense competition from other manufacturers to offer a laptop at a cheaper price than his. OLPC first saw the competition as a threat but has since welcomed other companies who are working on similar products. The company even released images of it’s next generation model on the internet this past spring as an incentive for others to copy. Since the real goal is for children to have access to the technology, Nicholas sees this as a way for other companies to help get it accomplished faster.
One Laptop Per Child is again offering a buy one give one program this year. Starting on November 17th for every laptop bought, another will be sent to a child in need. This year the program will be handled through Amazon.

Ian Yolles, the Head of Marketing for NAU spoke about the clothing company’s rise, fall, and recent rebirth. Ian spoke about the NAU design philosophy which in a broader context summed up where other speakers throughout the day thought innovation in business was taking place. Ian spoke of three attributes all of their products aimed to have:
In many ways NAU’s story merged together many of the topics covered throughout the day. The company has continued a commitment to giving by allowing customers to chose a social/environmental organization where 2% of their sale will be donated to. NAU established a code of conduct section on their site with details the company’s employment policies, supplier relationships, and environmental initiatives in a very transparent way.

The Idea Conference 2008


Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms


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Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times


Nicolas Franchet

Retail, Mobile, Social

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords


Future Of Work
Cultivating The Next Generation Of Leaders

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Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Rio Olympics
Innovation Coverage From The Rio Games

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

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