http://www.psfk.com/2008/12/a-psfk-good-idea-for-the-future-the-5050-corporationdecember-29-2008a-psfk-good-idea-in-2009-the-5050-corporation.html Good Ideas Report Sun, 21 Mar 2010 21:10:26 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://www.psfk.com/2008/12/a-psfk-good-idea-for-the-future-the-5050-corporationdecember-29-2008a-psfk-good-idea-in-2009-the-5050-corporation.html/comment-page-1#comment-245162 Dale Wed, 31 Dec 2008 07:29:55 +0000 http://www.psfk.com/2008/12/a-psfk-good-idea-for-the-future-the-5050-corporationdecember-29-2008a-psfk-good-idea-in-2009-the-5050-corporation.html#comment-245162 The book 'Maverick' is a really good read to expand business thinking... a socially responsible business focussed on making a profit whilst dancing with the chaos of Brazil. Is the concept 50/50 or 100% attitude of resolve for whatever situation crops up? When the intention of the people 'driving' the business is to make a sustainable social impact (one that profits society) and that intention is met there could be times 100% energy is required to maintain a financial profit and others when 100% energy for a social profit. 50/50 just sounds compromising... even though I completely get where you're coming from. The book ‘Maverick’ is a really good read to expand business thinking… a socially responsible business focussed on making a profit whilst dancing with the chaos of Brazil. Is the concept 50/50 or 100% attitude of resolve for whatever situation crops up? When the intention of the people ‘driving’ the business is to make a sustainable social impact (one that profits society) and that intention is met there could be times 100% energy is required to maintain a financial profit and others when 100% energy for a social profit. 50/50 just sounds compromising… even though I completely get where you’re coming from.

]]>