This piece in Creative Review I found on my RSS trawl got my goat this morning. Why is the magazine celebrating an urban spam campaign for Kellogg’s by JWT. For this campaign they employ an artist to draw a cereal bowl on a pavement in London and fill it with leaves. Sure it might look […]
Oh – and on a side note – what is it with the photography that covers this sort of activity. There’s always a picture of a couple of people taking notice of the guerilla stunt. It’s clear that the shot has been set up so the agency can release it to a non-subjective press and show that their stunt works – but it’s even more obvious that the people posing are the account managers and other agency staff. No?