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Creative Review Supports JWT’s Urban Spam

Creative Review Supports JWT’s Urban Spam

By Piers Fawkes on December 19, 2008

Oh – and on a side note – what is it with the photography that covers this sort of activity. There’s always a picture of a couple of people taking notice of the guerilla stunt. It’s clear that the shot has been set up so the agency can release it to a non-subjective press and show that their stunt works – but it’s even more obvious that the people posing are the account managers and other agency staff. No?

Creative Review

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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