We’ve mentioned the rise of bicycles as fashion brand accessory before on PSFK. Other companies seem to be rediscovering the love of two wheeled transportation as well. Danish jewelry and accessory maker Georg Jensen recently launched their bike called WHEELS, designed and produced in close cooperation with Danish Søren Sögreni who have built a reputation for unique and contemporary designed bicycles.
WHEELS is a true piece of daily life luxury. The surface of the bicycle resembles the handmade hammered surface of the unique silver hollow ware pieces created and made by Georg Jensen himself 100 years ago. These hammer marks are the epitome of Georg Jensen and still a very important part of the way the Georg Jensen silverware is made. The Georg Jensen bicycle has a handmade sterling silver plated bell. The leather grips and saddle are made by Brooks England, renowned for their high standard bicycle accessories.
That Jensen chose to build the bike near their birthplace in Copenhagen isn’t a coincidence. Denmark is after the Netherlands, the country in the world with the highest number of people bicycling. The country’s road network is designed to make it easy to be on two wheels and the official government includes bicycling as part of the national transport policy. In most big cities tourist can borrow city-bikes for free while they are visiting Denmark.
WHEELS will only be produced in a limited number and will be available at Georg Jensen stores in Taiwan, US, Australia and Denmark.
[ via Wallpaper]
