menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Learning About the Backstory of the Clothes We Buy

Learning About the Backstory of the Clothes We Buy
Christine Huang

 Amsterdam-based MADE-BY recently launched a new program called Track&Trace that gives shoppers the opportunity to learn about the rich backstory of some of the products they buy. MADE-BY has partnered with several Netherlands-based fashion brands to insert an added tag to their products that comes with a code which ‘unlocks’ the history of the item. Shoppers enter the code on the MADE-BY site and are given a glimpse of the product’s long journey to the shop window – where the garment was manufactured and by whom, who spun the yarn, who grew the cotton. Each step in the process includes a picture of the worker(s) and a brief interview about that stage of production and the labor that went into it.

The purchase-then-learn model might not directly help those looking to make their shopping choices based on sustainability, but MADE-BY’s initiative promotes more informed consumption and serves as a nice reminder of the many steps it takes to create the things we buy.

[via WorldChanging]

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better:
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth