http://www.psfk.com/2008/12/log-off-spend-time-with-friends-chew-gum.html Ideas & Trends Wed, 25 Nov 2009 01:14:19 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.psfk.com/2008/12/log-off-spend-time-with-friends-chew-gum.html/comment-page-1#comment-243995 daniel Thu, 11 Dec 2008 23:38:33 +0000 http://www.psfk.com/?p=19416#comment-243995 I'm glad someone reviewed this campaign but I have to be honest, I thought it would be a little more critical! I think the campaign is sappy and trite...an older brand trying way too hard to be cool and relevant to a (younger) audience by co-opting language of the moment. DIdn't brands try this same trick at the advent of "the Internets" and did we buy it then? I’m glad someone reviewed this campaign but I have to be honest, I thought it would be a little more critical! I think the campaign is sappy and trite…an older brand trying way too hard to be cool and relevant to a (younger) audience by co-opting language of the moment. DIdn’t brands try this same trick at the advent of “the Internets” and did we buy it then?

]]>