Comments on: Microsoft’s Latest Upgrade: Softwear

By: fabrikade's blog :: Design and T-shirt Links from 2008-12-1 to 2008-12-14 : fabrikade, wear.i.am - t-shirts, polos, iPod sleeves, pouches, bags, accessories and toys

Mon, 15 Dec 2008 02:58:16 +0000

[...] makes graphic T-shirts and fittingly, called itself Softwear. I want a [...]

By: fabrikade's blog :: Design and T-shirt Links from 2008-12-1 to 2008-12-14 : fabrikade, wear.i.am - t-shirts, polos, iPod sleeves, pouches, bags, accessories and toys

Mon, 15 Dec 2008 02:58:16 +0000

[...] makes graphic T-shirts and fittingly, called itself Softwear. I want a [...]

By: links for 2008-12-05 « Francis Anderson

links for 2008-12-05 « Francis Anderson — Sat, 06 Dec 2008 01:03:05 +0000

[...] Microsoft’s Latest Upgrade: Softwear Softwear, the company’s new line of graphic tees designed by hip-hop artist Common and “inspired by the 1980s when both Microsoft and hip-hop really came of age.” The software giant’s foray into fashion is intended to conjure a sense of nostalgic hipness around the brand, while reacting to the “I’m a PC” stereotype made popular by Apple. The shirts, which will hit select stores in the US on Dec 15, incorporate old DOS iconography, geek vernacular, and a retro-futuristic aesthetic into some surprisingly stylish designs. Softwear’s two lines, Classic and Common’s designs, can be previewed at Microsoft’s Softwear site, where viewers can also learn about the impetus and story behind the concept, narrated by Common. (tags: microsoft t-shirt) [...]

By: softwear - Alfred Malmros ☞

softwear - Alfred Malmros ☞ — Fri, 05 Dec 2008 19:33:35 +0000

[...] of the weirdest examples of branding I’ve seen in a long while is Microsoft’s new ‘hip’ clothing line, Softwear. [...]

By: Best Virtual Advertising » Blog Archive » Microsoft’s Latest Upgrade: Softwear | Marktd

Thu, 04 Dec 2008 21:08:43 +0000

[...] unknown wrote an interesting post today onMicrosoftâ??s Latest Upgrade: Softwear | MarktdHere’s a quick excerptFor PR submissions, please email us at submit@psfk.com. All content is copyright their rightful owner. Feel free to publish extracts of PSFK-owned trend information found on our website, on the condition that PSFK is properly credited … [...]