MINI has produced a spectacular advertisement, that’s one of the first of it’s kind. The car company created a print ad that when viewed though a web cam produces a virtual 3D model of their MINI Cabrio convertible on screen. The ad was featured in German automotive magazines: Auto, Motor und Sport, Werben & Verkaufen and Autobild – but you can also download a PDF here if you want to try it yourself (though the website is in German). Check out the video below for more details.
[via technabob]
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Definitely a fantastic campaign, and shows a lot of potential for future expansion of the idea. I would have liked to see options to select paint color, wheels, interior, etc. so that it becomes a full virtual showroom in the palm of you hands, but still a great proof of concept.
http://thefutureofads.com/2008/12/11/mini-ad-uses-3d-cabrio-model-from-the-future/
December 22nd, 2008 at 2:14 pm
So basically, they ripped off the two year old Eye Toy concept? Typical advertising trick. I believe they call it a “Homage.”
It is seriously dope though…
December 22nd, 2008 at 4:06 pm
National Public Radio is offering their audience an extra level of functionality by providing a tool that allows user to create personalized podcast feeds that can be uploaded to any mobile device. This new feature enables listeners to enter their various interests, ranging from general topics like music and politics to more specific subjects like The Beatles and Barack Obama, into search fields that then find and aggregate the clips in one location.
December 22nd, 2008 at 11:37 pm
When Nissan Cube debuted at the LA Auto Show, the brochure you took home can also install an application that does the same thing. You can signed up for the brochure here:
http://www.nissanusa.com/cube/#/en/getABrochure/
It’s fun, you can change the color of the car too.
December 23rd, 2008 at 1:18 pm