Comments on: MINI: Augmented Reality Advertising a Reality http://www.psfk.com/2008/12/mini-augmented-reality-advertising-a-reality.html Ideas & Trends Tue, 24 Nov 2009 03:23:35 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: A Ripple in the Virtual World — Augmented Reality and Its Discontents - PSFK.com http://www.psfk.com/2008/12/mini-augmented-reality-advertising-a-reality.html/comment-page-1#comment-258250 A Ripple in the Virtual World — Augmented Reality and Its Discontents - PSFK.com Thu, 04 Jun 2009 09:05:37 +0000 http://www.psfk.com/?p=20208#comment-258250 [...] previously reported on Mini and Lego whose AR ads enable a more intimate experience of the products’ [...] [...] previously reported on Mini and Lego whose AR ads enable a more intimate experience of the products’ [...]

]]> By: thinkitso blog » REALITY PLUS http://www.psfk.com/2008/12/mini-augmented-reality-advertising-a-reality.html/comment-page-1#comment-250108 thinkitso blog » REALITY PLUS Mon, 09 Feb 2009 15:40:32 +0000 http://www.psfk.com/?p=20208#comment-250108 [...] fruit on your kitchen counter. The second is the recent augmented reality ad for Mini released in a German automotive magazine which drops a mini Mini right there on your [...] [...] fruit on your kitchen counter. The second is the recent augmented reality ad for Mini released in a German automotive magazine which drops a mini Mini right there on your [...]

]]> By: Lego’s Digital Box Adds Augmented Reality Toy Previews | PSFK http://www.psfk.com/2008/12/mini-augmented-reality-advertising-a-reality.html/comment-page-1#comment-247955 Lego’s Digital Box Adds Augmented Reality Toy Previews | PSFK Thu, 22 Jan 2009 20:34:23 +0000 http://www.psfk.com/?p=20208#comment-247955 [...] reality tools that attach digital to physical. We’ve seen 3D information layers used in MINI’s 2008 Cabrio ad campaign, and now Lego is playing with these auras of information. The toy company is test launching a [...] [...] reality tools that attach digital to physical. We’ve seen 3D information layers used in MINI’s 2008 Cabrio ad campaign, and now Lego is playing with these auras of information. The toy company is test launching a [...]

]]> By: Warum Print- gegen Onlinemedien verlieren : The Strategy Web http://www.psfk.com/2008/12/mini-augmented-reality-advertising-a-reality.html/comment-page-1#comment-246255 Warum Print- gegen Onlinemedien verlieren : The Strategy Web Mon, 12 Jan 2009 17:15:58 +0000 http://www.psfk.com/?p=20208#comment-246255 [...] werden zu lassen: Print- und Onlinewerbung wird spannender und faszinierender zusammengeführt. Augmented Reality wird von MINI derzeit erstmals eingesetzt. Im direkten Vergleich ist Bannerwerbung der [...] [...] werden zu lassen: Print- und Onlinewerbung wird spannender und faszinierender zusammengeführt. Augmented Reality wird von MINI derzeit erstmals eingesetzt. Im direkten Vergleich ist Bannerwerbung der [...]

]]> By: Create your own Augmented Reality with Google Sketchup | PSFK http://www.psfk.com/2008/12/mini-augmented-reality-advertising-a-reality.html/comment-page-1#comment-244851 Create your own Augmented Reality with Google Sketchup | PSFK Wed, 24 Dec 2008 17:04:06 +0000 http://www.psfk.com/?p=20208#comment-244851 [...] you were impressed by the Mini advertisement which used augmented reality Dan wrote about earlier this week, its now possible for anyone to [...] [...] you were impressed by the Mini advertisement which used augmented reality Dan wrote about earlier this week, its now possible for anyone to [...]

]]> By: links for 2008-12-23 « Francis Anderson http://www.psfk.com/2008/12/mini-augmented-reality-advertising-a-reality.html/comment-page-1#comment-244800 links for 2008-12-23 « Francis Anderson Wed, 24 Dec 2008 01:01:54 +0000 http://www.psfk.com/?p=20208#comment-244800 [...] MINI's Augmented Reality Advertising a Reality MINI has produced a spectacular advertisement, that’s one of the first of it’s kind. The car company created a print ad that when viewed though a web cam produces a virtual 3D model of their MINI Cabrio convertible on screen. The ad was featured in German automotive magazines: Auto, Motor und Sport, Werben & Verkaufen and Autobild - but you can also download a PDF here if you want to try it yourself (though the website is in German). (tags: advertising digital design automotive magazines mini 3d psfk) [...] [...] MINI's Augmented Reality Advertising a Reality MINI has produced a spectacular advertisement, that’s one of the first of it’s kind. The car company created a print ad that when viewed though a web cam produces a virtual 3D model of their MINI Cabrio convertible on screen. The ad was featured in German automotive magazines: Auto, Motor und Sport, Werben & Verkaufen and Autobild – but you can also download a PDF here if you want to try it yourself (though the website is in German). (tags: advertising digital design automotive magazines mini 3d psfk) [...]

]]> By: Candy Ho http://www.psfk.com/2008/12/mini-augmented-reality-advertising-a-reality.html/comment-page-1#comment-244775 Candy Ho Tue, 23 Dec 2008 18:18:47 +0000 http://www.psfk.com/?p=20208#comment-244775 When Nissan Cube debuted at the LA Auto Show, the brochure you took home can also install an application that does the same thing. You can signed up for the brochure here: http://www.nissanusa.com/cube/#/en/getABrochure/ It's fun, you can change the color of the car too. When Nissan Cube debuted at the LA Auto Show, the brochure you took home can also install an application that does the same thing. You can signed up for the brochure here:
http://www.nissanusa.com/cube/#/en/getABrochure/

It’s fun, you can change the color of the car too.

]]> By: Suzi Orman http://www.psfk.com/2008/12/mini-augmented-reality-advertising-a-reality.html/comment-page-1#comment-244724 Suzi Orman Tue, 23 Dec 2008 04:37:21 +0000 http://www.psfk.com/?p=20208#comment-244724 National Public Radio is offering their audience an extra level of functionality by providing a tool that allows user to create personalized podcast feeds that can be uploaded to any mobile device. This new feature enables listeners to enter their various interests, ranging from general topics like music and politics to more specific subjects like The Beatles and Barack Obama, into search fields that then find and aggregate the clips in one location. National Public Radio is offering their audience an extra level of functionality by providing a tool that allows user to create personalized podcast feeds that can be uploaded to any mobile device. This new feature enables listeners to enter their various interests, ranging from general topics like music and politics to more specific subjects like The Beatles and Barack Obama, into search fields that then find and aggregate the clips in one location.

]]> By: Mini Augmented Reality Advertisement http://www.psfk.com/2008/12/mini-augmented-reality-advertising-a-reality.html/comment-page-1#comment-244700 Mini Augmented Reality Advertisement Mon, 22 Dec 2008 21:30:26 +0000 http://www.psfk.com/?p=20208#comment-244700 [...] Mini creates an ad that truly engages the viewer to co-create the ad experience. I wonder when these become commonplace (via psfk). [...] [...] Mini creates an ad that truly engages the viewer to co-create the ad experience. I wonder when these become commonplace (via psfk). [...]

]]> By: Floyd Hayes http://www.psfk.com/2008/12/mini-augmented-reality-advertising-a-reality.html/comment-page-1#comment-244699 Floyd Hayes Mon, 22 Dec 2008 21:06:36 +0000 http://www.psfk.com/?p=20208#comment-244699 So basically, they ripped off the two year old Eye Toy concept? Typical advertising trick. I believe they call it a "Homage." It is seriously dope though... So basically, they ripped off the two year old Eye Toy concept? Typical advertising trick. I believe they call it a “Homage.”

It is seriously dope though…

]]> By: turtlethink.com | MINI creates augmented reality advertisement http://www.psfk.com/2008/12/mini-augmented-reality-advertising-a-reality.html/comment-page-1#comment-244696 turtlethink.com | MINI creates augmented reality advertisement Mon, 22 Dec 2008 20:04:43 +0000 http://www.psfk.com/?p=20208#comment-244696 [...] PFSK] Share This [...] [...] PFSK] Share This [...]

]]> By: Cory O'Brien http://www.psfk.com/2008/12/mini-augmented-reality-advertising-a-reality.html/comment-page-1#comment-244693 Cory O'Brien Mon, 22 Dec 2008 19:14:14 +0000 http://www.psfk.com/?p=20208#comment-244693 Definitely a fantastic campaign, and shows a lot of potential for future expansion of the idea. I would have liked to see options to select paint color, wheels, interior, etc. so that it becomes a full virtual showroom in the palm of you hands, but still a great proof of concept. http://thefutureofads.com/2008/12/11/mini-ad-uses-3d-cabrio-model-from-the-future/ Definitely a fantastic campaign, and shows a lot of potential for future expansion of the idea. I would have liked to see options to select paint color, wheels, interior, etc. so that it becomes a full virtual showroom in the palm of you hands, but still a great proof of concept.

http://thefutureofads.com/2008/12/11/mini-ad-uses-3d-cabrio-model-from-the-future/

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