Brand New recently compiled a list of their best and worst new logos for 2008. Top honors leaned towards simple and colorful adaptations, but there is not an agreed formula for a perfect logo. According to their visitors, the new Pepsi logo was overwhelmingly negative and the new Taca logo was named as one of the best.
The top honor went to 826 Valencia and their fictional pirate themed products. A measure of playfulness is something highly respected by other designers and the best adaptations seem to come from a balance of clarity and beauty. Most logos adopted a clearer and thicker font, a welcome development seen in the evolution of the Pepsi typeface. What would you name as the best new logo of 2008?
[via Brand New]
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Notably absent was Walmart. How did that fly under the radar and not make it onto the worst logo list?
December 24th, 2008 at 9:34 pm
These new logos are great. These logos shows the level of creativity shown by the industry. It also reflects the dedication of the workers involved.
December 25th, 2008 at 2:18 pm
The new logos are great. These logos shows the level of creativity shown by the industry. It also reflects the dedication of the workers involved.
December 27th, 2008 at 2:22 pm
What about these ones??
http://visionoftheworld-bertrand.blogspot.com/2008/12/brands-logos-are-also-in-crisis.html
December 30th, 2008 at 2:59 am