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Pic: Proud Roots At American Apparel

Pic: Proud Roots At American Apparel

By Piers Fawkes on December 22, 2008

We noticed this new messaging on the windows of American Apparel over the weekend. Reminding shoppers that it makes its clothes here in America, this window on 19th Street in NYC reads:

Crafted with pride in Los Angeles, California.

It’s funny how this Obama-era flag-waving seems to work for AA. Meanwhile, the Big Three seem to be using the same sort of vocabulary and none of us seem to care or believe them. The American car firms are brands of the past not the future…

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing, Automotive, Fashion, Retail
TAGS:	Fashion, Retail

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