Save Ink, Save the World

Ink and toner cartridges are expensive and extremely difficult to recycle – making ink conservation a smart way to cut costs and help the environment. From an agency that sounds a bit like a 1960’s NASA coup comes a solution that makes a lot of sense when you take a closer look: Dutch designers SPRANQ creative communications have developed a font that uses up to 20% less ink by omitting parts of the letter’s fillings. Ecofont is based on the open source type face Vera Sans, and prints best at 9 or 10 pt on laser printers. It is is free to download and use, for MAC and PC. The creators explain: “Besides raising customer awareness about printing, SPRANQ also hopes to inspire software giants and printer manufacturers to innovate in a more environmentally conscious manner.”

Ecofont