Nick Denton points us to a ranking of online media networks generated by Editor & Publisher. The Gawker Network founder says that despite the erratic way that this ranking is generated, this is the best guide we have so far about what is happening in the media space.
Denton pulls three key learnings from the data – online born publications don’t dominate, TV has taken a huge proportion of web traffic and newspapers are struggling:
Conclusions? First of all, internet-born properties such as Yahoo! News, The Huffington Post and Gawker Media—with 14 of the top 50 properties—do not dominate.
Second: television—with 20 of the top 50—is holding its own. Sure, TV networks have a smaller share of the online audience than they do of all media consumption; but they have a future.
Third, no surprise, newspapers and magazines are struggling. They have 16 in the top tier—but it’s astonishing that established print giants such as Cox Newspapers and Time Inc haven’t yet squashed the internet insurgents with which they compete in these rankings.
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