UN Studios Latest Piece: Time Out of Scale for Motorola

Amsterdam-based creative hub UN Studios, famous for their signature architectural creations like the Mercedes-Benz Museum, have recently revealed their latest spatial project: Time Out of Scale, a work commissioned by Motorola as part of their PR efforts for their new Aura handset.

The folks over at UN Studios constantly aim to push boundaries with their cross-disciplinary projects that blend the worlds of design, technology, knowledge and utility.

Time Out of Scale represents different instances of its subject, ‘time’: in rhythm with changes in both images and sound, visitors can immerse themselves in the installation, comprised of a white space with a large eye-like end that relates the design of the handheld (the phone features the first round-shaped display to date). UN Studios explains:

Standing in the installation, you are subjected to time; it surrounds you, as if you were hurled into deep space with nothing to hold you back.

The installation can be visited in London’s St. Martins Lane Hotel.

Time Out of Scale