Comments on: Xbox’s New Marketing Plan: Targeting Moms Everywhere

By: XBOX nya marknadsförare - din mamma//Xbox engages new marketer - your mom! « Gaming Moms - Time, Play and Everyday Life

Sun, 04 Jan 2009 11:26:21 +0000

[...] targeting moms; Moms to market Xbox; Gaming: Mom, Girls [...]

By: XBOX nya marknadsförare - din mamma//Xbox engages new marketer - your mom! « Gaming Moms

Sat, 03 Jan 2009 13:18:43 +0000

[...] of the console may be your Mom. Se t.ex. följande sajter//See for example the following sites: targeting moms; Moms to market Xbox; Gaming: Mom, Girls Possibly related posts: (automatically generated)How to [...]

By: Pages tagged "marketing"

Pages tagged "marketing" — Fri, 26 Dec 2008 11:18:39 +0000

[...] bookmarks tagged marketing Xbox’s New Marketing Plan: Targeting Moms Everyw… saved by 1 others TgirlQueensland bookmarked on 12/26/08 | [...]

By: Posts about Viral Marketing as of December 24, 2008 | The Lessnau Lounge

Posts about Viral Marketing as of December 24, 2008 | The Lessnau Lounge — Wed, 24 Dec 2008 15:32:33 +0000

[...] Seth is in my opinion one of the top marketers in the country. Thanks for the info. Seth. Xbox’s New Marketing Plan: Targeting Moms Everywhere – psfk.com 12/23/2008 The Xbox 360 is utilizing a marketing strategy that is reminiscent of the [...]

By: Big Marketing For You » Blog Archive » Xbox’s New Marketing Plan: Targeting Moms Everywhere | PSFK

Wed, 24 Dec 2008 05:50:09 +0000

[...] unknown wrote an interesting post today onXboxâ??s New Marketing Plan: Targeting Moms Everywhere | PSFKHere’s a quick excerptThe company behind this revival is the aptly named House Party, a viral marketing firm that specializes in linking enthusiastic consumers or “brand advocates” with interested brands. Marketers pay House Party from $120000 for holding … [...]

By: Gaming: Moms, Girls « Francis Anderson

Gaming: Moms, Girls « Francis Anderson — Wed, 24 Dec 2008 02:17:43 +0000

[...] 23, 2008 Xbox’s New Marketing Plan: Targeting Moms Everywhere The Xbox 360 is utilizing a marketing strategy that is reminiscent of the Tupperware and Mary Kay [...]

By: links for 2008-12-23 « Francis Anderson

links for 2008-12-23 « Francis Anderson — Wed, 24 Dec 2008 01:02:28 +0000

[...] Xbox’s New Marketing Plan: Targeting Moms Everywhere The Xbox 360 is utilizing a marketing strategy that is reminiscent of the Tupperware and Mary Kay Cosmetics parties of old and despite the radical change in product, the target audience hasn’t changed. To that end, Microsoft recently invited 1,000 women from around the country to host events in their homes as a way of showcasing many of the Xbox’s new web-based games and services to their family and friends. (tags: marketing experiential gaming xbox) Possibly related posts: (automatically generated)links for 2008-10-01 Posted by francisanderson Filed in Uncategorized [...]

By: Floyd Hayes

Floyd Hayes — Tue, 23 Dec 2008 20:56:41 +0000

@Daan

Totally agree. Wii’s whole reason was the removal of barriers to play. The biggest barrier being the ridiculous controllers. I’ve been playing games all my life and even today I get hacked-off/confused at remembering the various combos and rules.

With the Wii anyone can play and have fun.

By: House Parties Hosted by Xbox 360 | beyondmadisonavenue

House Parties Hosted by Xbox 360 | beyondmadisonavenue — Tue, 23 Dec 2008 20:26:50 +0000

[...] (Source) PSKF Share and Enjoy: [...]

By: Xbox’s New Marketing Plan: Targeting Moms Everywhere | PSFK | sweepstakeinsurance.com

Tue, 23 Dec 2008 20:00:26 +0000

[...] Xbox’s New Marketing Plan: Targeting Moms Everywhere | PSFK [...]

By: Xbox’s New Marketing Plan: Targeting Moms Everywhere | PSFK | abandonmentinsurance.com

Tue, 23 Dec 2008 19:44:51 +0000

[...] Xbox’s New Marketing Plan: Targeting Moms Everywhere | PSFK [...]

By: Online Advertising Live » Blog Archive » Xbox’s New Marketing Plan: Targeting Moms Everywhere | PSFK

Tue, 23 Dec 2008 19:36:05 +0000

[...] unknown wrote an interesting post today onXboxâ??s New Marketing Plan: Targeting Moms Everywhere | PSFKHere’s a quick excerptThe Xbox event hosts used their own Xbox 360 consoles to demonstrate the new services, which also require broadband Internet service and subscriptions to Netflix and Xbox Live, a service that offers social-networking activities and game … [...]

By: Mothers Can Use Xbox 360 for Viral Marketing Opportunities at Bloggy Business Today

Tue, 23 Dec 2008 18:10:17 +0000

[...] (Source) PSKF [...]

By: Jennifer

Jennifer — Tue, 23 Dec 2008 18:06:44 +0000

Very good idea indeed, I only wish I could have had one of those parties :)

By: Gladys Santiago

Gladys Santiago — Tue, 23 Dec 2008 16:55:20 +0000

Mom’s are a volatile bunch. Remember what happened when J&J and Motrin tried to win them over? Good idea though.

By: Floyd Hayes

Floyd Hayes — Tue, 23 Dec 2008 15:17:02 +0000

If my heavy hints this year have worked, I’ll be “Pwning that byatch” on the left in Halo multiplayer on Xmas day!

By: Best Virtual Advertising » Blog Archive » Xbox’s New Marketing Plan: Targeting Moms Everywhere | PSFK

Tue, 23 Dec 2008 15:03:02 +0000

[...] unknown wrote an interesting post today onXboxâ??s New Marketing Plan: Targeting Moms Everywhere | PSFKHere’s a quick excerptThe Xbox 360 is utilizing a marketing strategy that is reminiscent of the Tupperware and Mary Kay Cosmetics parties of old and despite the radical change in. [...]

By: Daan Jansonius

Daan Jansonius — Tue, 23 Dec 2008 14:20:04 +0000

Nintendo Wii did the same thing when they launched. See http://www.socalmom.net/travelblog/2007/06/aint_wii_got_fu.html

I doubt this campaign will see a similar success. Whilst the Wii actually had a benefit to the untapped market they were trying to reach, it seems the Xbox seems to be overstretching itself to find a new market.

By: Xbox’s New Marketing Plan: Targeting Moms Everywhere | PSFK | crmcourses.com

Tue, 23 Dec 2008 13:05:27 +0000

[...] Read the original [...]