The Oscar winner and the Sierra Club help take viewers to the heart of the Arctic so they can experience the effects on the planet
America’s largest and most influential grassroots environmental organization, the Sierra Club, has joined forces with the Environmental Media Association and media company RYOT to launch the first-ever virtual reality climate change PSA. Narrated by Oscar-winning actor Jared Leto, the immersive experience takes viewers to the heart of the Arctic to highlight the devastating effects.
Philips Hue partners with Apple Homekit for phone-based home automation
The Philips Hue series, a wireless lighting system that prides itself on its personal touch, now connects to the Apple Homekit to let users turn off lights, turn on heaters and activate other systems via Siri voice command. The app connects all wirelessly connected devices in the home to a single menu and integrated system.
Using a form of naturally occurring bacteria found in women, researchers could design contraceptives that help stave off HIV
A recent study published by the American Society For Microbiology has shown powerful potential for using Lactobacillus crispatus, a bacteria found naturally in a woman’s vagina, to prevent and fight the spread of sexually transmitted infections (STIs), including HIV.
Like A Glove's connected pants promise a better online shopping experience
Like A Glove is a high-tech pair of pants that let you measure your body dimensions accurately minus the hassle of fumbling with a measuring tape. All you have to do is wear the one-size-fits-all stretchy pants, activate them and have your measurements beamed to your tablet or smartphone.
As detailed by Nike's COO Eric Sprunk, a coming retail reality, where customers can start the production process from home, can already be seen in its assembly lines
Nike’s COO Eric Sprunk foresees a future where Nike begins its production process from within the confines of your home. Recently, while at the GeekWire Summit, he publicly predicted a new delivery and manufacturing method for the brand, where customers print their shoes off of Nike-provided blueprints using 3D printers either at home or in neighborhood printing hubs.
Researchers at the company's laboratories have created a way to convert 2D pages into 3D avatars in real time
Disney Research in Zurich has come up with a new system of turning coloring book pages into 3D art that pops out of the page. The technology lets you color a page any way you want before it brings the page to life in a 3D avatar, floating above the page and viewable through a mobile device.
Once limited by the range of its sensors, the U.S. Geological Survey is using crowdfunded tweets on a global scale to monitor earthquakes
Twitter states that people send out about 500 million tweets a day. The U.S. Geological Survey (USGS), a government agency that tracks worldwide earthquakes, happens to sift through those half a billion tweets when tracking the geological movement of the Earth.
Teatro for Dayz is the latest in mobile technology, keeping digital native drivers up-to-date through a no-restrictions internal interface
Like other car manufacturers of this century, Nissan faces the challenge of creating vehicles that match the needs and assumptions of new drivers—people who have grown up in a context very different from those who have bought cars for the past century. Their Teatro for Dayz concept is an attempt to do this by incorporating interactivity and visual technology into the car itself.
PSFK speaks with Creative Technologist Claudia Perlich about how machine learning is impacting advertising
Collaboration, at times, is at the core of innovation. Though most thinkers yearn for a “Eureka!” moment, most solutions result from a series of incremental ideas that build upon one other, often inspired by the creative thinking around them. This building process has a name, The Adjacent Possible, and is the theme of the 2015 CreateTech Conference, the annual gathering of creative technologists, developers, executives, and innovators hosted by the American Association of Advertising Agencies (4A).
The Future of Retail 2016
Designing The New Shopper Experience
The social media giant partners with Pro.com to bring a handyman service to consumers via a few simple, social steps
It’s official, consumers expect everything right now. And as everything in the world becomes increasingly accessible with on-demand services like Airbnb and Uber currently making huge waves on a global scale, Facebook is tapping into the interiors market offering up a home repairs service with a difference. Facebook has teamed up with Seattle-based home improvement marketplace startup Pro.com that focuses on making the research part of finding the best men for the job as simple as possible.
DORA robot aims to help users explore remote locations by providing an immersive virtual experience
DORA—the Dextrous Observational Roving Automaton—is a new kind of robot. Its job isn’t to replace humans by performing tasks more efficiently. Instead, it interacts with human users and serves as a “personal avatar,” allowing individuals to experience new places without ever needing to leave their homes.
The Toyota Barista Project creatively shows the amount of electrical energy harvested from braking during a racing lap
Car companies have spent a lot of time creating complex diagrams and animations to explain the energy generation and harvesting features of hybrid and electric vehicles. Generally these fall into the category of eye candy for engineers but to all of us lay people, the jumble of flow lines and arrows has more in common with abstract art. Toyota created the Toyota Barista Project that might finally bring some understanding to this technology, using something we can all identify with: breakfast.