A Different “Catch of the Day”
Surfrider Foundation have teamed up with Saatchi & Saatchi LA to create “Catch of the Day”, a guerrilla ad campaign aimed at bringing attention to the rampant polluting of our oceans and beaches. Different types of unsavory garbage were collected from beaches across the country and then packaged to look like commonly sold seafood meat. The packages were then placed around specific local farmers’ markets – in an effort target seafood consumers. It’s a provocative approach that delivers an undeniably clear message.
[via boingboing]
Recent Articles By Christine Huang 
Comments
| TOPICS: | Advertising, Branding & Marketing, Environmental / Green, Food & Drink |
| TAGS: | US |
Daily Ideas & Inspiration Email