menu

A Low Fat Latte That’s Also Commercial-Free?

A Low Fat Latte That’s Also Commercial-Free?
Advertising
Scott Lachut, PSFK Labs
  • 28 january 2009

During an interview with FOX News that took place in August, GoGORILLA Media CEO Alan Wolan said, “Just because you can put an ad somewhere, doesn’t mean you should,” so why is he attempting to co-opt the foam atop our cappuccinos and lattes? This newest invasion, neatly packaged as a guerilla marketing innovation, is called CoffeeMedia, a way for advertisers to have their catchy slogans tapped out in chocolate-y powder and broadcast to an unsuspecting audience – in this case customers enjoying the relative solace of a quiet cafe.

The very reason that non-traditional marketing is effective – it places ads in locations we wouldn’t normally expect, often creating a memorable experience that will be talked about later on – also points to why it can be so problematic. In its quest to seek out consumers anywhere and everywhere they might be and capture their attention in the process, this guerilla mindset loudly proclaims everything to be fair game, even if it means treading on or crossing the fine line that separates our public and private space. When anything goes, all press is good press and proof of a successful campaign. But this attitudes seems to view customers as expendable – “you win some, you lose some” – when these are the very relationships you’re trying to foster. With that being said, is the intrusion on our milk froth really that important?

Sure, we’ve already gladly given away our to-go coffee cups and sleeves, but we’re not paying for those things anyway, we’re spending money for what’s inside, so doesn’t that somehow entitle us to have our beverages commercial-free or at the very least collect rent on the supposedly valuable real estate? Charge us a dollar less and see how many more of your messages we’re willing to collectively sip. Until then, leave our suds alone, unless of course your tag line comes in a low fat version.

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Innovation Debrief: Boston

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Courtney Lapin

Shopping Mall & Retail Innovation

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play Yesterday

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Travel december 1, 2016

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.