An article by Eric Karjaluto on his blog IdeasOnIdeas resounded very well with us in the office. In his post he provides some suggestions on how PR people can share information with bloggers without pissing them off. He says right now PR people seem to see email in the same way people used to use fax – blast it to as many writers as possible in the hope that someone might pick it up and write about it.
Every week I receive a handful of emails from PR firms, wanting me to write about something they’re helping promote. I rarely do so for them, but it’s not that I wouldn’t. It’s just that their tactics suck. They sell their clients on the notion of “blogger relations” but in fact, they’re treating email like a fax machine. They send the same generic message out to a ton of bloggers, piss everyone off in the process, and then bill their client for doing so. (Nice.)
I’ve connected with a lot of bloggers over the past few years and as such, I’m continually baffled by how tough a time PR firms have doing the same. As you know, I’ve called a few of them out for their bad practices in the past, but today, I thought I’d share some tips on how you can build links with people who blog.
His tips include ‘Remember that bloggers are people’; ‘Ask for permission’, ‘Double, triple, quadruple check’; and ‘Thank people’. As you can see from the image above, we think this advice is very timely.