Comments on: A Pouch Full of Wine http://www.psfk.com/2009/01/a-pouch-full-of-wine.html Ideas & Trends Tue, 24 Nov 2009 06:43:54 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: What packaging format can you adopt from a different industry? - Daily Poke - Blogs - Brand Republic http://www.psfk.com/2009/01/a-pouch-full-of-wine.html/comment-page-1#comment-247918 What packaging format can you adopt from a different industry? - Daily Poke - Blogs - Brand Republic Thu, 22 Jan 2009 14:18:20 +0000 http://www.psfk.com/?p=21587#comment-247918 [...]                        Ref. http://www.psfk.com/2009/01/a-pouch-full-of-wine.html [...] [...]                        Ref. http://www.psfk.com/2009/01/a-pouch-full-of-wine.html [...]

]]> By: Claudia Muniz http://www.psfk.com/2009/01/a-pouch-full-of-wine.html/comment-page-1#comment-246487 Claudia Muniz Thu, 15 Jan 2009 08:56:47 +0000 http://www.psfk.com/?p=21587#comment-246487 Think outside the box because there are markets, like the Scandinavia, where this solution would, at least to my eyes, work pretty well. I'm Spanish but I have lived in Stockholm since 2006. In Norway, Sweden and Finland, there are state monopolies controlling alcohol distribution what, in the consumer's eyes means that alcohol is only available in a limited number of stores which open a limited number of hours. Given that 90% of the everyday bikers count on a driving license (according to a survey from METRO), one can easily see the value of a weightless and easy to carry package, confronted with the wine experience and the luxury that only cork can give. So I see an hourglass market where some enjoy the availability of a global market of luxury wines (offered in tacky store, though) while others carry around convenient boxes: Cleaner, easy to keep in small flats, recyclable, very tuned with the iKea spirit that rules this country, huh? Take a look at Systembolaget webpage and its 73 different box offerings for Red Wine: http://www.systembolaget.se/Applikationer/Sok/ResultatLista.htm?Sok=Av&SokKriteria=Rodaviner:0:0::83:0:0:9999:1:0:::::0:0:0:0:0:0::::::::::::::0:100:2:0:True:::&Butik=0&SidNr=1&SortKol=namn&Asc=1&SokOrdinarieSort=True&SokVarugrupp=Rodaviner&SokStrangar=R%u00d6DA+VINER:Alla+l%u00e4nder:Boxar:bland+annat:-:Fyllighet:Str%u00e4vhet:Fruktsyra: Think outside the box because there are markets, like the Scandinavia, where this solution would, at least to my eyes, work pretty well.

I’m Spanish but I have lived in Stockholm since 2006. In Norway, Sweden and Finland, there are state monopolies controlling alcohol distribution what, in the consumer’s eyes means that alcohol is only available in a limited number of stores which open a limited number of hours.

Given that 90% of the everyday bikers count on a driving license (according to a survey from METRO), one can easily see the value of a weightless and easy to carry package, confronted with the wine experience and the luxury that only cork can give. So I see an hourglass market where some enjoy the availability of a global market of luxury wines (offered in tacky store, though) while others carry around convenient boxes: Cleaner, easy to keep in small flats, recyclable, very tuned with the iKea spirit that rules this country, huh?

Take a look at Systembolaget webpage and its 73 different box offerings for Red Wine:

http://www.systembolaget.se/Applikationer/Sok/ResultatLista.htm?Sok=Av&SokKriteria=Rodaviner:0:0::83:0:0:9999:1:0:::::0:0:0:0:0:0::::::::::::::0:100:2:0:True:::&Butik=0&SidNr=1&SortKol=namn&Asc=1&SokOrdinarieSort=True&SokVarugrupp=Rodaviner&SokStrangar=R%u00d6DA+VINER:Alla+l%u00e4nder:Boxar:bland+annat:-:Fyllighet:Str%u00e4vhet:Fruktsyra:

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