A Warning to Companies Feeling the Economic Pinch

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Companies looking to make desperate financial cuts during these unpredictable economic times take note…

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  1. A fine quote Claudia.

    I would also like to ad a link to this argument by The Economist.

    http://www.slideshare.net/geertdesager/ads-on-edge-presentation

    An excellent slideshow (all the way to slide 38) on marketing and advertising investments in times of recession.

    Unfortunately it lacks a bit of nuance when it comes to digital marketing and ends of as an uncharming sales pitch for The Economist.

    Found via MIT Advertising Lab yesterday.

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