A Warning to Companies Feeling the Economic Pinch

3 comments

January 6, 2009

Companies looking to make desperate financial cuts during these unpredictable economic times take note…

One Lesson

By Claudia Cukrov

in Advertising & Branding, Finance & Money, Media & Publishing, Trends in Australia, Work & Business
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Comments (1)

  1. A fine quote Claudia.

    I would also like to ad a link to this argument by The Economist.

    http://www.slideshare.net/geertdesager/ads-on-edge-presentation

    An excellent slideshow (all the way to slide 38) on marketing and advertising investments in times of recession.

    Unfortunately it lacks a bit of nuance when it comes to digital marketing and ends of as an uncharming sales pitch for The Economist.

    Found via MIT Advertising Lab yesterday.

    Helge Tennø
    January 6th, 2009 at 3:44 pm

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