Comments on: Blue is the New Green: Blue Thinking, the Gen 2 Sustainability Strategy http://www.psfk.com/2009/01/blue-is-the-new-green-blue-thinking-the-gen-2-sustainability-strategy.html Ideas & Trends Wed, 25 Nov 2009 01:14:19 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: C.A.R.E. Initiative to Host Benefit :: Fayetteville Flyer http://www.psfk.com/2009/01/blue-is-the-new-green-blue-thinking-the-gen-2-sustainability-strategy.html/comment-page-1#comment-255680 C.A.R.E. Initiative to Host Benefit :: Fayetteville Flyer Wed, 22 Apr 2009 13:48:05 +0000 http://www.psfk.com/?p=24973#comment-255680 [...] from Liquor World and live music by Cletus Got Shot. In addition, the theme of the event will be “blue” sustainability. For those of us unfamiliar with the term (though we certainly understand the concept of green [...] [...] from Liquor World and live music by Cletus Got Shot. In addition, the theme of the event will be “blue” sustainability. For those of us unfamiliar with the term (though we certainly understand the concept of green [...]

]]> By: Marita Vidal http://www.psfk.com/2009/01/blue-is-the-new-green-blue-thinking-the-gen-2-sustainability-strategy.html/comment-page-1#comment-250997 Marita Vidal Mon, 16 Feb 2009 10:35:40 +0000 http://www.psfk.com/?p=24973#comment-250997 We just do it, check our website bloolagoon.com We just do it, check our website bloolagoon.com

]]> By: Celebrity Paycut - Encouraging celebrities all over the world to save us from global warming by taking a paycut. http://www.psfk.com/2009/01/blue-is-the-new-green-blue-thinking-the-gen-2-sustainability-strategy.html/comment-page-1#comment-250711 Celebrity Paycut - Encouraging celebrities all over the world to save us from global warming by taking a paycut. Sat, 14 Feb 2009 00:44:32 +0000 http://www.psfk.com/?p=24973#comment-250711 [...] Contributed by Tamara Giltsoff, OZOLab, appearing on PSFK [...] [...] Contributed by Tamara Giltsoff, OZOLab, appearing on PSFK [...]

]]> By: Blue is the New Green: Blue Thinking, the Gen 2 Sustainability Strategy | Eco Friendly Mag http://www.psfk.com/2009/01/blue-is-the-new-green-blue-thinking-the-gen-2-sustainability-strategy.html/comment-page-1#comment-250692 Blue is the New Green: Blue Thinking, the Gen 2 Sustainability Strategy | Eco Friendly Mag Fri, 13 Feb 2009 23:01:57 +0000 http://www.psfk.com/?p=24973#comment-250692 [...] Contributed by Tamara Giltsoff, OZOLab, appearing on PSFK [...] [...] Contributed by Tamara Giltsoff, OZOLab, appearing on PSFK [...]

]]> By: Azul para sustentabilidade estratégica « Economia, Marketing e Vendas http://www.psfk.com/2009/01/blue-is-the-new-green-blue-thinking-the-gen-2-sustainability-strategy.html/comment-page-1#comment-249807 Azul para sustentabilidade estratégica « Economia, Marketing e Vendas Fri, 06 Feb 2009 16:26:07 +0000 http://www.psfk.com/?p=24973#comment-249807 [...] mais sobre o assunto em Blue is the New Green: Blue Thinking, the Gen 2 Sustainability Strategy da Tamara Giltsoff. Com certeza um dos melhores artigos que li esse [...] [...] mais sobre o assunto em Blue is the New Green: Blue Thinking, the Gen 2 Sustainability Strategy da Tamara Giltsoff. Com certeza um dos melhores artigos que li esse [...]

]]> By: Griff Foxley http://www.psfk.com/2009/01/blue-is-the-new-green-blue-thinking-the-gen-2-sustainability-strategy.html/comment-page-1#comment-249593 Griff Foxley Wed, 04 Feb 2009 20:24:12 +0000 http://www.psfk.com/?p=24973#comment-249593 I agree with Andrew. Yes, triple bottom line thinking is a far cry deeper and 'more' sustainable than the now-paper-thin "green" tag which has been so sullied by decades of sideline fighting, derision and greenwashing. Changing the conversation around it is a pertinent idea. But changing the name of it to a different color feels like a weak move, even if the intentions backing the move feel inspiring and right-minded. A rebrand of sustainability almost feels like muddying the waters at this point in the game, what with the reality of the situation right now. And doing so by a mere change of colors might be asking for more derision. I agree with Andrew.
Yes, triple bottom line thinking is a far cry deeper and ‘more’ sustainable than the now-paper-thin “green” tag which has been so sullied by decades of sideline fighting, derision and greenwashing. Changing the conversation around it is a pertinent idea. But changing the name of it to a different color feels like a weak move, even if the intentions backing the move feel inspiring and right-minded.
A rebrand of sustainability almost feels like muddying the waters at this point in the game, what with the reality of the situation right now. And doing so by a mere change of colors might be asking for more derision.

]]> By: Andrew Smart http://www.psfk.com/2009/01/blue-is-the-new-green-blue-thinking-the-gen-2-sustainability-strategy.html/comment-page-1#comment-249396 Andrew Smart Tue, 03 Feb 2009 20:51:52 +0000 http://www.psfk.com/?p=24973#comment-249396 I'm totally convinced we need to distinguish between thin green claims and true sustainability. I just think it's a really bad idea to re-brand sustainability with the name of another colour for obvious reasons. I just think it's open to cynicism. 'Blue is the new green' just sounds banal. You all most need to apologise for it before you've even started. I’m totally convinced we need to distinguish between thin green claims and true sustainability. I just think it’s a really bad idea to re-brand sustainability with the name of another colour for obvious reasons. I just think it’s open to cynicism. ‘Blue is the new green’ just sounds banal. You all most need to apologise for it before you’ve even started.

]]> By: John Grant http://www.psfk.com/2009/01/blue-is-the-new-green-blue-thinking-the-gen-2-sustainability-strategy.html/comment-page-1#comment-249220 John Grant Mon, 02 Feb 2009 22:05:16 +0000 http://www.psfk.com/?p=24973#comment-249220 Yay!!!! Tamara is blogging again :) Well I don't know if I want Saatchi's to 'own' the revolution (I was happier with Lovins, Porritt, Elkinton & co) but it got us all talking didn't it? imho It's not Green we need to rebrand (partnership with nature, systems thinking, respect etc.) it's sustainability. I've been explaining to audiences recently that sustainability is 'the new IT'. Ie it costs billions, the CEO has religion about it, it in many cases is saving/playing for more billions. And anyway if you don't keep up the regulators will retire your business model. ie it's the most exciting thing to happen in business since women in the boardroom. But what a terrible name! Even STD's have more glamorous names (well some of them). If we can all agree to call sustainability something as snappy as 'blue' then I'll be very happy. Yay!!!! Tamara is blogging again :)

Well I don’t know if I want Saatchi’s to ‘own’ the revolution (I was happier with Lovins, Porritt, Elkinton & co) but it got us all talking didn’t it?

imho It’s not Green we need to rebrand (partnership with nature, systems thinking, respect etc.) it’s sustainability. I’ve been explaining to audiences recently that sustainability is ‘the new IT’. Ie it costs billions, the CEO has religion about it, it in many cases is saving/playing for more billions. And anyway if you don’t keep up the regulators will retire your business model. ie it’s the most exciting thing to happen in business since women in the boardroom. But what a terrible name! Even STD’s have more glamorous names (well some of them). If we can all agree to call sustainability something as snappy as ‘blue’ then I’ll be very happy.

]]> By: Salla Salokangas http://www.psfk.com/2009/01/blue-is-the-new-green-blue-thinking-the-gen-2-sustainability-strategy.html/comment-page-1#comment-249078 Salla Salokangas Sun, 01 Feb 2009 21:37:50 +0000 http://www.psfk.com/?p=24973#comment-249078 The links posted here were interesting, but I feel the were besides the point. "Blue not Green – is strategic and opportunity driven." I think this article is merely an attempt (a good one) to articulate the need to seriously discuss the importance of sustainable development as a strategy, not just a single product or service innovation. Changing colors from green to blue might seem naive, but I feel there is a need to distinguish companies from each other by the commitment level they have to sustainable development. This is a natural next step in a trend that is looking for a way to evolve. As an opening to defining these new concepts, this article is a welcomed one. The links posted here were interesting, but I feel the were besides the point. “Blue not Green – is strategic and opportunity driven.” I think this article is merely an attempt (a good one) to articulate the need to seriously discuss the importance of sustainable development as a strategy, not just a single product or service innovation.

Changing colors from green to blue might seem naive, but I feel there is a need to distinguish companies from each other by the commitment level they have to sustainable development. This is a natural next step in a trend that is looking for a way to evolve. As an opening to defining these new concepts, this article is a welcomed one.

]]> By: james ward http://www.psfk.com/2009/01/blue-is-the-new-green-blue-thinking-the-gen-2-sustainability-strategy.html/comment-page-1#comment-249050 james ward Sun, 01 Feb 2009 17:08:05 +0000 http://www.psfk.com/?p=24973#comment-249050 catch up ... you're lagging behind even a big dumb agency by over a year http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=72788 catch up … you’re lagging behind even a big dumb agency by over a year
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=72788

]]> By: Hughk1 http://www.psfk.com/2009/01/blue-is-the-new-green-blue-thinking-the-gen-2-sustainability-strategy.html/comment-page-1#comment-248821 Hughk1 Fri, 30 Jan 2009 11:04:36 +0000 http://www.psfk.com/?p=24973#comment-248821 many organisations have been promoting this kind of thinking for well, almost a decade. See Forum for the Future, SustainAbility etc. Welcome to the movement. Giving it a colour does not make it new. many organisations have been promoting this kind of thinking for well, almost a decade. See Forum for the Future, SustainAbility etc. Welcome to the movement. Giving it a colour does not make it new.

]]> By: Andrew Smart http://www.psfk.com/2009/01/blue-is-the-new-green-blue-thinking-the-gen-2-sustainability-strategy.html/comment-page-1#comment-248815 Andrew Smart Fri, 30 Jan 2009 10:12:57 +0000 http://www.psfk.com/?p=24973#comment-248815 Excuse me. Am I missing something? The idea of re-branding 'real-green' or 'authentic-green' is preposterous. What happens when we reach a point when we need to re-brand blue because there's so much bluewashing going on? Purple? To post rationalise some of the examples you've used here as blue thinking is just ridiculous. Excuse me. Am I missing something? The idea of re-branding ‘real-green’ or ‘authentic-green’ is preposterous. What happens when we reach a point when we need to re-brand blue because there’s so much bluewashing going on? Purple? To post rationalise some of the examples you’ve used here as blue thinking is just ridiculous.

]]> By: Vipe Desai http://www.psfk.com/2009/01/blue-is-the-new-green-blue-thinking-the-gen-2-sustainability-strategy.html/comment-page-1#comment-248776 Vipe Desai Fri, 30 Jan 2009 00:21:34 +0000 http://www.psfk.com/?p=24973#comment-248776 Excellent article. Thought you might enjoy this initiative that was started in 2006. project BLUE - www.betruetoblue.com Excellent article. Thought you might enjoy this initiative that was started in 2006. project BLUE – http://www.betruetoblue.com

]]> By: Hypnosis Los Angeles http://www.psfk.com/2009/01/blue-is-the-new-green-blue-thinking-the-gen-2-sustainability-strategy.html/comment-page-1#comment-248766 Hypnosis Los Angeles Thu, 29 Jan 2009 22:37:26 +0000 http://www.psfk.com/?p=24973#comment-248766 On a side note: what an awesome picture! On a side note: what an awesome picture!

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