Earlier this week Chipotle, the burrito-centric Mexican(-inspired) grill, launched an iPhone application to order your meal from your phone and then pick it up once it’s prepared. Users could find the nearest location, customize their order, pay for their meal and even save favorites for later. The application was built on their already efficient online ordering system, but took it a step further to a smooth graphic user interface for the popular iPhone.
Unfortunately, the application was pulled almost as soon as it went up on the iTunes Store due to numerous glitches and as one disgruntled user put it, “hmm… their food is definitely better than their programming skills. This one needs more work.” While this first attempt seems to be a failure, it marks the first native restaurant application that takes advantage of mobile ordering.