NYU professor and author Clay Shirky weighs in at the Guardian with a no holds barred media forecast for the new year. “2009 is going to be a bloodbath” he says. Shirky envisions that traditional media (newspapers, magazines, TV) will have to radically shift the way they deliver content in order to survive – mainly by migrating to web-based platforms. He believes the recession will have a long-term positive effect on these media industries, leading to clarity of purpose for those that move away from traditional physical formats and diversify into multiple distribution channels. And, on a positive note, he believes the book industry will continue to thrive, based on a future of print on demand:
The book world is more secure. I think the big revolution is going to be print on demand. Imagine only having one browsing copy of every book in a bookstore. You could say “Malcolm Gladwell’s Outliers looks good”, and out pops a brand new copy. Why does a bookstore or a publisher have to be in the shipping and warehousing business?
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I agree. What do you think about the move to mobile media and content? That might be the next big thing.
January 6th, 2009 at 6:38 pm
I think that, the world over, Printed Books will continue to sell but te growth will come from Print-On-Demand Publishing.
KISHORE JOSHI
Author : One Step At A Time (Lulu.com) http://www.lulu.com/content/3990391
January 7th, 2009 at 2:15 am
In Asia, I think the move to mobile media and content, in a big way may take more than a few decades. But yes, there will be growth in this sector of over a hundred percent over the years. The move for television to mobile content is likely to be faster because of the greater interest of the people.
KISHORE JOSHI
Author : One Step At A Time (Lulu.com) http://www.lulu.com/content/3990391
January 7th, 2009 at 5:33 am
It seems that the statement “The media landscape is changing” is becoming a gross understatement. Mobile marketing and digital OOH Media, with greater flexibility and engagement opportunities than traditional platforms, will usher in a more relevant and measurable media marketplace.
I still see great potential for technologies that bring interactivity to traditional media. Applications like Snaptell, which uses image-recongition to bridge the gap between the outside world and a mobile phone, give publishers the ability to transform their properties into multi-faceted experiences that engage readers beyond the printed page.
January 7th, 2009 at 12:06 pm
As soon as news is printed it’s old hat… makes way for people who are present and alert to what’s going on. Bye bye dinosaurs. News in real time – whoever can bring reality to reality the fastest gets to play… gamers with the fastest reflexes perhaps?
January 7th, 2009 at 11:13 pm