Discovering the Unexpected Sides of São Paulo

Look beyond the skyscrapers of Paulista Avenue, the upscale shops and the sophisticated restaurants that have made São Paulo famous worldwide. It’s in the narrow backstreets of the city, unknown to most visitors, that the true essence of this metropolis can be found. Recognizing the lack of true insider looks at Latin America’s largest city, journalist Phuong-Cac Nguyen created “Total São Paulo: A Guide to the Unexpected”, a guidebook introducing curious visitors to the truly hidden, unexpected, and often amazing aspects of the city.

For the book, the author relied on his extensive experience living and breathing the underground culture of São Paulo, known solely by the real Paulistanos (as those who come from the city are known). The guide not only unveils the 10 main neighborhoods of the city, but also includes 11 illustrated maps and 17 interviews where local celebrities talk about restaurants, art galleries, open-air markets, bars, clubs, and São Paulo´s version of the red light district, Augusta Street.

The book is expected for release on 29th of April; we expect it’ll be an indispensable source of inspiration for those who want to discover the city behind the city.