Economy Down, Sex Industry Sales Up
- 7 january 2009
The adult toy industry is experiencing a surge of sales while the global economy falters, says Australian News. Anonymous web-purchasing power has obviously contributed, but the industry also employs some creative marketing efforts geared towards conservative consumers in mainstream magazines. Much like Viagra and Cialis’ tactical suave´, they’ve been busy inventing softer, less offensive names (relationship and intimacy care) and subtler, smarter packaging. Sales at American lubricant manufacturer, Wet, are up 30% this year alone, according to owner Michael Trygstad.
“We’re seeing countless new products being sold to a much larger audience than people realized. Even the more conservative retailers have begun to come around.”, says Louis Friedman, chief executive of Liberator, a maker of sex toys in the US.
Entrepreneurs are flocking to the sex trade with even once conservative manufacturers like Philips Electronics and Hitachi have joined in the vibrator business.
[Image via random-good-stuff]