At the PSFK Conference Asia 2008, Jeff Staple, Founder and Creative Director of Staple Design and Reed Space, talks about his “accidental” career path. Jeff went from hand-silkscreening tee-shirts in school to heading a global design, consulting, apparel and retail operation in 11 years— on his own terms. He speaks about lessons learned and knowledge gained in the process.

For tickets and/or information about our upcoming event in London, go to www.goodideassalon.com