Plain old reality is rapidly being woven together with the virtual by functional augmented reality tools that attach digital to physical. We’ve seen 3D information layers used in MINI’s 2008 Cabrio ad campaign, and now Lego is playing with these auras of information. The toy company is test launching a “Digital Box”, which, when held up to an in-store camera, will superimpose a rendering of the completed Lego model on top of the product box on screen. The Digital Box was designed by Metalo for Lego, and can be seen soon at select toy stores and Lego shops around the world.
[Notcot via @mikearauz]
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To be fair the Lego AR demo stuff was showing up on youtube well before the Mini stuff
January 23rd, 2009 at 2:43 am
Totally agree with Pablo here, Lego have been somewhat leading the field in the practical use of augmented reality.
You need to see a video to see how impressive it is; you can literally see the pieces come together.
See the 2nd video here:
http://trendplanner.com/2009/01/14/augmented-reality-what-why-when/
January 23rd, 2009 at 5:05 am
I won’t be satisfied until AR is overlaid on Contact Lenses. Bring it. I’m ready.
January 23rd, 2009 at 11:05 am